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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2014/2015
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Business in the Arts I (BUST08016)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 8 (Year 1 Undergraduate)
Course typePlacement AvailabilityPart-year visiting students only
SCQF Credits10 ECTS Credits5
SummaryThe course is designed to assist non-specialist students to acquire understanding of the nature, structure and workings of contemporary business organisations and the management processes. Through the use of guest speakers, case studies and visits, specific attention will be paid to the application of this understanding to organisations operating in the arts/culture sector. The course is designed to be both ┐self-contained┐ for participants who do not wish to study the subject further, and to prepare students who wish to take additional related modules on return to their respective institutions.

The course is divided into seven components: Strategy; Marketing; The Management of Human Resources; Finance; Operations Management, Accounting and Entrepreneurship (Enterprise in the Arts and Culture Industry) It seeks to provide an integrated introduction to the business environment with a focus on the arts/culture sector, the nature of business organisations, the role of the manager and techniques relevant to management.

Module I will introduce students to festival event strategy and design; business policy and strategy; operations management; marketing.

The course also employs the Marketplace simulation as a learning environment. Students will learn what it is like to compete in the fast-paced, competitive market where customers are demanding and the competition is working hard to take away your business.
Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites Students MUST also take: Business in the Arts II (BUST08017) AND Business in the Arts Internship Project (BUST08019)
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesThe course is aimed at undergraduate students enrolled on arts and drama courses who have not undertaken courses within the business/management disciplines, but who wish to develop a basic understanding and overview of the area.

Students will be required to have completed at least their first year of their degree with a GPA where available of 3.0.

As the course is an integral component of the Business in the Arts programme it will not be available to students from out-with the programme.
Course Delivery Information
Academic year 2014/15, Part-year visiting students only (VV1) Quota:  50
Course Start Flexible
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 26, Supervised Practical/Workshop/Studio Hours 10, External Visit Hours 3, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 58 )
Assessment (Further Info) Written Exam 70 %, Coursework 30 %, Practical Exam 0 %
Additional Information (Assessment) Coursework 30% Made up of the performance of the group on the business simulation (80%) and a final group report which will be a reflective review of the lessons learnt as a result of the simulation (20%). The performance on the simulation is based on a balanced scorecard which is an integral part of the simulation. Peer evaluation will be used to determine aspects of the group project process.

Final examination 70% A multi-choice examination with questions covering all seven modules of the course.

Feedback Not entered
No Exam Information
Learning Outcomes
Knowledge and Understanding
On completion of the course, students should be able to:

a) describe the various ways in which organisations are structured and managed;
b) demonstrate familiarity with concepts and techniques associated with the chief functional management disciplines;
c) appreciate the relevance of contextual factors in impinging upon productive performance;
d) appreciate the relevance of management disciplines as a means of improving productive performance
e) describe the inter-relationships between organisations and the environments in which they operate;

Cognitive Skills

On completion of the course, students should:

a) have developed the facility, through case studies and discussions with guest speakers, to analyse and solve organisational problems and issues;
b) appreciate the holistic nature of the contemporary organisation, especially through the business simulation.

Key skills

On completion of the course, students should have been encouraged to;

a) Develop oral skills and the confidence to present, discuss and challenge key managerial issues and concepts in a group setting;
b) Develop an understanding and awareness of the managerial issues experienced by a large cross-section of arts based organisations

Reading List
None
Additional Information
Graduate Attributes and Skills Not entered
Additional Class Delivery Information The academic content of the programme runs for four weeks in July followed by an internship for a further four weeks in August.
KeywordsNot entered
Contacts
Course organiserMr Simon Earp
Tel: (0131 6)50 8067
Email: S.Earp@ed.ac.uk
Course secretaryMrs Sandra Stirling
Tel: (0131 6)51 4215
Email: Sandra.Stirling@ed.ac.uk
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