Undergraduate Course: International Business in Emerging Markets (BUST10018)

Course Outline
School	Business School	College	College of Humanities and Social Science
Credit level (Normal year taken)	SCQF Level 10 (Year 3 Undergraduate)	Availability	Available to all students
SCQF Credits	20	ECTS Credits	10
Summary	This course provides students with an appreciation of the additional complexities and challenges for international business in the emerging markets of the world. It assumes a basic understanding of the processes of internationalisation and the strategies and activities of multinational enterprises in the world economy. Reflecting the diversity of emerging markets, the course covers a wide range of materials relating to the major emerging markets (BRICs) though the major focus is on Asia. The course is divided into ten sessions on some of the general issues driving foreign direct investment in and from emerging markets, international trade conflicts and export competitiveness and some practical issues strategies of penetrating international markets for firms from emerging economies.
Course description	Not entered

Entry Requirements (not applicable to Visiting Students)
Pre-requisites	Students MUST have passed: International Business: Globalisation and Trade 2A (BUST08008)	Co-requisites
Prohibited Combinations		Other requirements	None

Information for Visiting Students
Pre-requisites	Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.

Course Delivery Information

Academic year 2014/15, Available to all students (SV1)		Quota: None
Course Start	Semester 1
Timetable	Timetable
Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 20, Feedback/Feedforward Hours 2, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 172 )
Assessment (Further Info)	Written Exam 70 %, Coursework 30 %, Practical Exam 0 %
Additional Information (Assessment)	Final examination (70%), and an entry strategy evaluation of Lenovo (30%). The latter involves appraisal of Lenovo as an active player in international markets and evaluation of alternative entry strategies (max 3000 words).
Feedback	Not entered
Exam Information
Exam Diet	Paper Name		Hours & Minutes
Main Exam Diet S2 (April/May)			2:00

Academic year 2014/15, Part-year visiting students only (VV1)		Quota: None
Course Start	Semester 1
Timetable	Timetable
Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 30, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 166 )
Assessment (Further Info)	Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment)	Final examination (70%), and an entry strategy evaluation of Lenovo (30%). The latter involves appraisal of Lenovo as an active player in international markets and evaluation of alternative entry strategies (max 3000 words).
Feedback	Not entered
No Exam Information

Learning Outcomes
The programme provides an overview of the challenges facing international business in emerging markets and then explores the complexity of business relationships in the more dynamic emerging markets. Knowledge and Understanding On completion of the course students should: (a) be able to summarise the main theories and patterns of foreign direct investment and issues that foreign investors have to concern when doing business in emerging markets; (b) be able to discuss analytically the major changes in the world trade system and international business environment and draw implications for emerging economies; (c) be able to explain the specific features of emerging markets and the opportunities and challenges facing indigenous investors in major emerging markets like BRICs (Brazil, Russia, India, China and South Africa). Cognitive skills On completion of the course students should: (a) demonstrate that they can analyse and evaluate appropriate strategies operating in international markets; (b) demonstrate that they can evaluate foreign investment strategy from the perspective of the foreign investor, and that of the host government of an emerging market; (c) demonstrate that they can analyse critically the complexity and the dynamics of trade conflicts between developed and developing economies. Key skills On completion of the assessed course, students should: (a) be able to gather data about a hitherto unfamiliar emerging market and its business environment by using the Web; (b) appreciate some of the complexities of doing business in a business environment in which government institutions and legal and regulatory infrastructure is immature; (c) be sensitised to the processes involved in trade disputes and corporate governance.

Reading List
None

Additional Information
Graduate Attributes and Skills	Not entered
Additional Class Delivery Information	2 hour Lectures on Thursdays 0900 - 1100
Keywords	IBEM

Contacts
Course organiser	Dr Ling Liu Tel: (0131 6)51 1429 Email: Ling.Liu@ed.ac.uk	Course secretary	Miss Sara Dennison Tel: (0131 6)50 3825 Email: Sara.Dennison@ed.ac.uk