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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2014/2015
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Critical Thinking in Marketing (BUST10116)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryMarketing is an evolving phenomenon, in both academic and practitioner terms. The purpose of this course is to introduce students to the classic work and latest developments in theory and research for a selection of marketing related topics, and in so doing, show the developments in understanding to an advanced level. As the essential reading for the course is based on articles from leading marketing journals which students read and critique in their own time, following guidance given in lectures, the course also aims to develop skills of independent thinking and critical reflection. In-class discussion questions and exercises supplement the reading to stimulate critical thinking and illustrate application of theories to practice and own experience.

Six topics are covered in the course: Development of the Marketing Concept; Market Orientation and the Firm; Marketing of Places; Marketing of Art and Culture; Social and Ethical Dimensions of Marketing, and Networks and Power Relations in Marketing.
Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing (BUST08004)
Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesVisiting students should have at least 3 Business Studies courses (including at least one Marketing course)at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
Course Delivery Information
Academic year 2014/15, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 1, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 173 )
Assessment (Further Info) Written Exam 70 %, Coursework 30 %, Practical Exam 0 %
Additional Information (Assessment) One assignment, literature review (3,100 words) 30%
Degree exam 70%

Visiting Student Variant Assessment
Course assignment 50%
One Essay/Literature Review (min 3,100 words) 50%
Feedback Not entered
No Exam Information
Academic year 2014/15, Part-year visiting students only (VV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 1, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 173 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) One assignment, literature review (3,100 words) 30%
Degree exam 70%

Visiting Student Variant Assessment
Course assignment 50%
One Essay/Literature Review (min 3,100 words) 50%
Feedback Not entered
No Exam Information
Learning Outcomes
Knowledge & Understanding

On completion of the course students should be able to:
a) describe and explain the key theories and models underpinning current thinking in the topic areas covered in the course
b) describe and explain the contrasting approaches taken by leading theorists and writers in relation to the topic areas covered in the course
c) appreciate the limits of knowledge in marketing


Cognitive Skills

On completion of the course students should be able to:
a) identify and summarise the salient points from a complex or lengthy piece of writing
b) critically evaluate alternative theories and methodologies relevant to marketing problems
c) identify the strengths and weaknesses of different arguments and recommendations put forward by authors in marketing
d) question or challenge accepted ideas or assumptions within the marketing discipline

Key Skills

On completion of the course students should be able to:
a) locate and retrieve articles from marketing journals using electronic databases and sources
b) prepare well-structured and logically argued reviews of the literature on selected marketing topics, based on balanced, critical reading of relevant articles
c) acknowledge, reference and cite sources correctly and appropriately
d) apply theory and analytical frameworks to real world marketing problems and cases

Subject Specific Skills

On completion of the course students should be able to:
a) locate and use databases and other electronic sources of information on marketing theory
b) communicate, succinctly, the key points of complex theories or frameworks in marketing in ways expected by a professional or managerial audience
c) apply knowledge of current theories in marketing to real world marketing management problems and cases
Reading List
Support Reading
There is one recommended support text for this course. This text is good for ┐refreshing┐ knowledge about the topics in the course, and it provides additional material beyond introductory marketing texts. It is not intended that students read it from cover to cover.

Baker, M. & Hart, S. (eds.) (2008). The Marketing Book, 6th Edn. Elsevier Butterworth-Heinemann, Oxford.
Additional Information
Graduate Attributes and Skills Not entered
Additional Class Delivery Information There is an additional tutorial hour (related to assignment preparation) which takes place in Week 5 from 2013/14.
KeywordsCTM
Contacts
Course organiserDr Angela Tregear
Tel:
Email: Angela.Tregear@ed.ac.uk
Course secretaryMiss Anastasia Fliatoura
Tel: (0131 6)50 3826
Email: Anastasia.Fliatoura@ed.ac.uk
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