Undergraduate Course: New Product Development (BUST10125)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | The course will cover the process of new product development in established firms. The content will broadly cover the following topics: the role of new forms of product & service innovations in firms and their contribution to the firm¿s competitive advantage; and the activities involved in the development of new product starting with opportunity development and concept generation up to product testing.
The aims of this course are to examine the activities and competencies associated with the development of new products in firms, and to provide students with technical and practical knowledge and skills required to engage in new product development projects.
The following subjects will be studied in historical and contemporary contexts:
1: Introduction to product and service innovation
2: Opportunity identification and identifying customer needs
3: Concept generation & product specification
4: Concept selection & testing
5: Product architecture & prototyping
6: Design for environment
7: Design for manufacturing
8: Student presentations
9: Product development economics
10: ¿Best practices¿ in managing new products and services
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| Course description |
Not entered
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Information for Visiting Students
| Pre-requisites | A pass in Innovation and Entrepreneurship (BUST08015) or equivalent.
Visiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses. |
Course Delivery Information
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| Academic year 2014/15, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Formative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
174 )
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| Assessment (Further Info) |
Written Exam
40 %,
Coursework
60 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Group project and presentation 30%.
Individual report (2000 words) 30%.
Final Exam 40%
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| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
Knowledge and understanding of key concepts and principles concerning new product development, in particular:
- the role of product and service innovation and their contribution to generate competitive advantage in firms;
- the activities and competencies involved in new product development
- the range of tools and methods that are used to manage new product development;
Skills and techniques specific to new product / service development:
- scanning and searching the organisational environment to identify opportunities for innovations;
- analysing the set of potential innovation triggers and strategically select those opportunities that fit with the organisational resources and strategies;
- recognising the steps involved in the development of the new products and services innovation within the organisation;
- recognise the role of design in product development, and the ability to address environmental and manufacturing costs issues through better design decisions
- understand the influence of external and internal factors on the economic value of a new product development project
- learn to reflect and review the process to identify critical success factors in product development processes;
Practical and transferable skills:
- managing independent study (reading to support and elaborate ideas presented in lectures and discussed in seminars);
- working in small groups in undertaking seminar activities;
- undertaking deductive and inductive reasoning;
- assessing the reasoning of others by engaging in debates;
- writing reports as part of the assessment
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Reading List
Ulrich, Karl & Eppinger, Steven (2012) Product Design and Development, Fifth edition, McGraw-Hill
(additional resources available at: http://www.ulrich-eppinger.net) |
Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Raluca Bunduchi
Tel: (0131 6)51 5544
Email: Raluca.Bunduchi@ed.ac.uk |
Course secretary | Miss Anne Cunningham
Tel: (0131 6)50 3827
Email: Anne.Cunningham@ed.ac.uk |
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