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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: New Product Development (BUST10125)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThe course will cover the process of new product development in established firms. The content will broadly cover the following topics: the role of new forms of product & service innovations in firms and their contribution to the firm┐s competitive advantage; and the activities involved in the development of new product starting with opportunity development and concept generation up to product testing.

The aims of this course are to examine the activities and competencies associated with the development of new products in firms, and to provide students with technical and practical knowledge and skills required to engage in new product development projects.

The following subjects will be studied in historical and contemporary contexts:

1: Introduction to product and service innovation
2: Opportunity identification and identifying customer needs
3: Concept generation & product specification
4: Concept selection & testing
5: Product architecture & prototyping
6: Design for environment
7: Design for manufacturing
8: Student presentations
9: Product development economics
10: ┐Best practices┐ in managing new products and services

Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Innovation and Entrepreneurship (BUST08015)
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesA pass in Innovation and Entrepreneurship (BUST08015) or equivalent.

Visiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
Course Delivery Information
Academic year 2014/15, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Formative Assessment Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Assessment (Further Info) Written Exam 40 %, Coursework 60 %, Practical Exam 0 %
Additional Information (Assessment) Group project and presentation 30%.
Individual report (2000 words) 30%.
Final Exam 40%
Feedback Not entered
No Exam Information
Learning Outcomes
Knowledge and understanding of key concepts and principles concerning new product development, in particular:
- the role of product and service innovation and their contribution to generate competitive advantage in firms;
- the activities and competencies involved in new product development
- the range of tools and methods that are used to manage new product development;

Skills and techniques specific to new product / service development:
- scanning and searching the organisational environment to identify opportunities for innovations;
- analysing the set of potential innovation triggers and strategically select those opportunities that fit with the organisational resources and strategies;
- recognising the steps involved in the development of the new products and services innovation within the organisation;
- recognise the role of design in product development, and the ability to address environmental and manufacturing costs issues through better design decisions
- understand the influence of external and internal factors on the economic value of a new product development project
- learn to reflect and review the process to identify critical success factors in product development processes;

Practical and transferable skills:
- managing independent study (reading to support and elaborate ideas presented in lectures and discussed in seminars);
- working in small groups in undertaking seminar activities;
- undertaking deductive and inductive reasoning;
- assessing the reasoning of others by engaging in debates;
- writing reports as part of the assessment
Reading List
Ulrich, Karl & Eppinger, Steven (2012) Product Design and Development, Fifth edition, McGraw-Hill
(additional resources available at:
Additional Information
Graduate Attributes and Skills Not entered
KeywordsNot entered
Course organiserDr Raluca Bunduchi
Tel: (0131 6)51 5544
Course secretaryMiss Anne Cunningham
Tel: (0131 6)50 3827
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