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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2014/2015
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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Integrative Elements (BUST11184)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits0 ECTS Credits0
SummaryThe Integrative Elements course takes the form of 4 elements taking place at separate times through the programme, as follows:

Unit 1: Skills training and diagnosis of needs before Easter vacation in year 1 (not assessed)

Unit 2: Group integrative project during the first semester of Year 2; (assessed)

Unit 3: Group integrative project during the first semester of year 3 (assessed)

The overall objective of this unit is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.



Unit 4: Strategy and Implementation in year 3 (not assessed)and Programme review around June of Year 3 (not assessed)

Course description Tuesday Sept 20th
Introduction to the simulation; 6.15pm
Decision 1 Organise the team; deadline 8.30pm

Thursday Sept 22nd
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 6.45pm
Decision 3 Go to market to test strategy, and market assumptions; deadline 8.45pm

Tuesday Sept 27th
Decision 4 Evaluate test market performance and revise strategy, become a learning organisation; deadline 8 pm

Thursday Sept 29th
Decision 5 Seek external funding, Dragons Den presentation deadline 9pm
Saturday Oct 1st
Decision 6: Monitor, improve, and execute; deadline 11am
Decision 7 Continue to monitor, improve, and execute; deadline 1.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 4.30pm

Tuesday Oct 4th
Group presentation and review session 6.15pm

Monday Oct 31st
Submission of final report; deadline 4pm

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Course Delivery Information
Not being delivered
Learning Outcomes
Knowledge and Understanding:

After completing this course, students should:

Have deepened their knowledge of the material delivered to date on the MBA

Understand the linkages between the key business concepts in finance, operations, and marketing.

Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture

Cognitive Skills:
After completing this course, students should be able to:

Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole

Have greater confidence through the acquisition of additional knowledge and experience

Work more effectively in a team environment


Subject Specific Skills:
After completing this course, students should be able to:

Develop strategic planning and execution skills within a rapidly changing environment

Crystallise the linkages between business decisions and financial performance

Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics

Reading List
not applicable
Additional Information
Graduate Attributes and Skills Not entered
KeywordsNot entered
Contacts
Course organiserMr Simon Earp
Tel: (0131 6)50 8067
Email: S.Earp@ed.ac.uk
Course secretary Katie Harrison
Tel: (0131 6)50 8071
Email: Katie.Harrison@ed.ac.uk
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