Postgraduate Course: Scenario Planning and Strategy (BUST11189)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The course objectives are as follows:
- To understand the nature and dynamics of industry and global environments
- To identify key driving issues in these environments over the medium to long term and to explore their interaction
- To build scenarios
- To test the scenarios for plausibility, internal consistency and creativity
- To understand the relationship between industry (scenario) analysis and resource allocation
- To apply the scenarios to policy/strategy and interpret the action consequences
- To work closely with business executives on 'live' projects where possible |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
| Additional Costs | textbooks |
Course Delivery Information
| Not being delivered |
Learning Outcomes
Theoretical:
- Be familiar with recent research and literature on strategy and scenario thinking.
- Critically evaluate the strengths and weaknesses of both scenario planning methodologies and other medium/long-range strategic planning processes such as Delphi, morphological analysis and forecasting
Practice
- To gain competency in the use of a scenario planning methodology.
- Develop awareness for critical uncertainties in dynamic business environmental contexts and of strategic processes for gaining competitive advantage within these contexts.
- To understand how scenario planning approaches fit within wider strategic planning processes
- To learn to conduct resource-gap-analysis
Interpersonal/communication skills:
- To learn to self-manage and work effectively in groups.
- To learn about conducting a client based consultancy project.
- To improve report writing skills.
- To improve communication and presentation skills.
Cognitive
- To develop an awareness of the role that strategic assumptions and dominant logics play in our strategic planning processes.
- To develop an awareness of the role that hindsight plays in our strategic perceptions of the future and heuristics of improving the reception of weak signals of discontinuities to come.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Additional Class Delivery Information |
12 hour(s) per week for 1 week(s). The class also meets on a weekend of teaching around the end of the semester |
| Keywords | MBA SPS |
Contacts
| Course organiser | Dr Robert Mackay
Tel:
Email: Brad.Mackay@ed.ac.uk |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk |
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