Postgraduate Course: Business Simulation (MBA) (BUST11212)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The overall objective of this course is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.
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| Course description |
Monday
Introduction to the simulation; 9am
Decision 1 Organise the team; deadline 12.30pm
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 4.30pm
Tuesday
Decision 3 Go to market to test strategy, and market assumptions; deadline 11.00am
Decision 4 Evaluate test market performance and revise strategy, become a learning organization and prepare for advertising awards; deadline advert submission 12 noon, decision 4, 4.30pm
Wednesday
Decision 5 Seek external funding - prepare Prospectus; deadline prospectus 12 noon, decision 5, 5pm
Thursday
Decision 6: Monitor, improve, and execute; deadline 11.30am
Decision 7 Continue to monitor, improve, and execute; deadline 3.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 6.30pm
Friday
Board Report and team reflection; Deadline report submission 2.30pm
Initial feedback and simulation overview; 3pm
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
Course Delivery Information
| Not being delivered |
Learning Outcomes
Knowledge and Understanding:
After completing this course, students should:
* Have deepened their knowledge of the material delivered to date on the MBA
* Understand the linkages between the key business concepts in finance, operations, and marketing.
* Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture
Cognitive Skills:
After completing this course, students should be able to:
* Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole
* Have greater confidence through the acquisition of additional knowledge and experience
* Work more effectively in a team environment
Subject Specific Skills:
After completing this course, students should be able to:
* Develop strategic planning and execution skills within a rapidly changing environment
* Crystallise the linkages between business decisions and financial performance
* Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics
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Reading List
| not applicable |
Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | MBA BusSimulation |
Contacts
| Course organiser | Prof Susan Murphy
Tel: (01316)51 5548
Email: Susan.Murphy@ed.ac.uk |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk |
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