Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
School	Business School	College	College of Humanities and Social Science
Credit level (Normal year taken)	SCQF Level 10 (Year 3 Undergraduate)	Availability	Available to all students
SCQF Credits	20	ECTS Credits	10
Summary	Building on your studies of particular functional areas of the firm, strategic management deals with the entire business and considers how its management might steer its future direction. The course is taught and assessed through case studies to develop your skills for conducting a strategic analysis of a firm's strategy, to formulate recommendations based on this analysis, and to communicate these recommendations persuasively. These skills will be useful in your job application process and in your future careers. Coursework is to prepare and present a strategic analysis and recommendations for the fabric and homecare division Proctor and Gamble corporation, whose managers will be helping your work, and you will be hear from and be able to question a president of one of its top businesses. In this task, you will be supported and advised by practicing management consultants from one of the worldżs leading management consulting companies, and from banking professionals from one of the worldżs foremost banks, who will help develop your analytical, report writing and presentation skills. Key topics include: . Strategy-making process . Environment and Industry analysis . Resource and capability analysis . Business & Corporate level strategy . International Strategy . Strategic organizing and structuring The course uses a combination of lectures, case study tutorials, seminars for essential skills, and team presentations. There is one two-hour lecture and a one hour small group tutorial or seminar most weeks. The final week will involve your final presentations, capped off with a lunch and a prize-giving for the best reports and presentations generously sponsored by Ernst and Young and the Royal Bank of Scotland.
Course description	- Strategy-making process - Environment and Industry analysis - Resource and capability analysis - Business-level strategy - Corporate-level strategy - International Strategy - Current trends and issues in Strategic Management

Entry Requirements (not applicable to Visiting Students)
Pre-requisites	Students MUST have passed:	Co-requisites
Prohibited Combinations		Other requirements	Business Studies Honours entry.

Information for Visiting Students
Pre-requisites	Visiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.

Course Delivery Information

Academic year 2014/15, Available to all students (SV1)		Quota: None
Course Start	Semester 1
Timetable	Timetable
Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 164 )
Assessment (Further Info)	Written Exam 60 %, Coursework 30 %, Practical Exam 10 %
Additional Information (Assessment)	For continuous assessment, you will work in a team to advise the Proctor and Gamble corporation on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practicing management consultant. The contribution of each assessment method towards the final mark is as follows: 1. Group written management report (approximately 4,000 words): 30% 2. Group presentation of this report to management consultants: 10% 3. Individual case-study based examination: 60% Visiting Student Variant Assessment Group written management report (approx 4000 words): 30% Group presentation of this report to management consultants: 10% Instead of the exam accounting for 60%, visiting students complete individually a 1,500 words essay on a strategic management topic.
Feedback	Not entered
Exam Information
Exam Diet	Paper Name		Hours & Minutes
Main Exam Diet S2 (April/May)			2:00

Academic year 2014/15, Part-year visiting students only (VV1)		Quota: None
Course Start	Semester 1
Timetable	Timetable
Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 166 )
Assessment (Further Info)	Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment)	For continuous assessment, you will work in a team to advise the Proctor and Gamble corporation on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practicing management consultant. The contribution of each assessment method towards the final mark is as follows: 1. Group written management report (approximately 4,000 words): 30% 2. Group presentation of this report to management consultants: 10% 3. Individual case-study based examination: 60% Visiting Student Variant Assessment Group written management report (approx 4000 words): 30% Group presentation of this report to management consultants: 10% Instead of the exam accounting for 60%, visiting students complete individually a 1,500 words essay on a strategic management topic.
Feedback	Not entered
No Exam Information

Learning Outcomes
-Conceptual tools and frameworks in Strategic Management -Method for conducting a strategic analysis of a firm -Ability to research information, identify & analyse key issues -Capability to develop persuasive recommendations -Team-working skills -Ability to construct a coherent and professional strategic report -Ability to make a professional presentation of ideas

Reading List
The course relies on a selection of textbook chapters and articles. The core textbook for the course is: Grant, Robert, M. (2013), Contemporary Strategy Analysis: Combined Text and Cases. 8th ed. Blackwell. Paperback.

Additional Information
Graduate Attributes and Skills	Not entered
Additional Class Delivery Information	1 hour(s) tutorial per week for 6 week(s)
Keywords	SM

Contacts
Course organiser	Dr Simon Harris Tel: 07946 645069 Email: Simon.Harris@ed.ac.uk	Course secretary	Miss Sara Dennison Tel: (0131 6)50 3825 Email: Sara.Dennison@ed.ac.uk