Postgraduate Course: Consumer Behaviour (CMSE11121)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 15 |
ECTS Credits | 7.5 |
| Summary | This course aims to introduce students to the theory and practice of consumer behaviour by building a comprehensive knowledge and understanding of the relevant literature. The purpose of the course is to examine in detail the process of consumer decision-making, the influences on buyer behaviour and their implications for marketing in purposeful organisations. Students will develop a critical appreciation of the existing research into consumer behaviour by engaging with the literature and examining practices in the marketing of consumer goods and services. The course will illustrate the central role of consumer behaviour and its relevance to marketing. |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
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| Academic year 2014/15, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
150
(
Lecture Hours 15,
Supervised Practical/Workshop/Studio Hours 5,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
125 )
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| Assessment (Further Info) |
Written Exam
70 %,
Coursework
30 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Course performance will be assessed continuously and by a degree examination at the end of Semester 1. It should be noted that all sessions are examinable in the degree examination.
Overall assessment will be based upon:
Group project 30%
Degree examination 70%
_____
TOTAL 100%
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| Feedback |
Not entered |
| Exam Information |
| Exam Diet |
Paper Name |
Hours & Minutes |
|
| Main Exam Diet S1 (December) | Consumer Behaviour | 2:00 | |
Learning Outcomes
A. Knowledge and understanding of
* the nature and scope of consumer behaviour;
* the key consumer behaviour terminology, concepts and theories;
* the influences on buyer behaviour and their implications for organisations;
* the complexities of consumer behaviour and its relevance to marketing practice.
B. Intellectual skills
Students will develop analytical skills such as:
* the ability to critically evaluate existing theories of consumer behaviour along with an awareness of both their contributions and limitations;
* the ability to recognise and consider the underlying psychological processes involved in consumer decision-making.
C. Professional/subject specific/practical skills
Students will gain:
* the ability to independently research, collate, analyse and synthesise material on an emerging issue within the field of consumer behaviour;
* the ability to be critical and reflect on their own behaviour as consumers.
D. Transferable skills
By the end of the course students will be expected to:
* be able to engage in critical discussion of consumer behaviour issues;
* be able to utilise and source information from a variety of sources;
* be able to study independently but also work effectively in a team.
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Reading List
| Solomon, Bamossey, Aaskegaard and Hogg (2010) Consumer Behaviour: A European Perspective, 4th ed. Financial Times / Prentice Hall. |
Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | CB |
Contacts
| Course organiser | Dr Mary Brennan
Tel: (0131 6)51 5550
Email: Mary.Brennan@ed.ac.uk |
Course secretary | Miss Ashley Harper
Tel: (0131 6)51 5671
Email: Ashley.Harper@ed.ac.uk |
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