Postgraduate Course: Dissertation (MSc Marketing) (CMSE11137)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 60 |
ECTS Credits | 30 |
| Summary | The student will conduct a piece of original research over the summer block normally on a marketing related topic. Various types of dissertation are acceptable. A dissertation may be a critical review of theoretical material or a piece of empirical research or both. Examples of the aims of the dissertation are: to give the student the opportunity to practise and gain confidence in the use of skills which s/he has acquired in the preceding courses; to provide an opportunity to study a particular topic in depth. |
| Course description |
Not entered
|
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
|
| Academic year 2014/15, Not available to visiting students (SS1)
|
Quota: None |
| Course Start |
Block 5 (Sem 2) and beyond |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
600
(
Dissertation/Project Supervision Hours 3,
Programme Level Learning and Teaching Hours 12,
Directed Learning and Independent Learning Hours
585 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
A dissertation of approximately 15,000 words in length. |
| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
After completing the dissertation the student will be able to:
- plan and conduct a substantial piece of research over a protracted period;
- synthesise, critically evaluate and analyse a body of literature;
- choose and use correctly an appropriate research methodology to approach a research problem;
- structure and logically construct a report on a piece of research.
|
Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Diss MKTG |
Contacts
| Course organiser | Miss Mary Ho
Tel: (0131 6)50 8347
Email: mary.ho@ed.ac.uk |
Course secretary | Miss Ashley Harper
Tel: (0131 6)51 5671
Email: Ashley.Harper@ed.ac.uk |
|
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