Postgraduate Course: Dissertation (MSc Marketing) (CMSE11137)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 60 |
| Home subject area | Common Courses (Management School) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The student will conduct a piece of original research over the summer block normally on a marketing related topic. Various types of dissertation are acceptable. A dissertation may be a critical review of theoretical material or a piece of empirical research or both. Examples of the aims of the dissertation are: to give the student the opportunity to practise and gain confidence in the use of skills which s/he has acquired in the preceding courses; to provide an opportunity to study a particular topic in depth. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
|
| Delivery period: 2014/15 Block 5 (Sem 2) and beyond, Not available to visiting students (SS1)
|
Learn enabled: Yes |
Quota: None |
|
Web Timetable |
Web Timetable |
| Course Start Date |
20/04/2015 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
600
(
Dissertation/Project Supervision Hours 3,
Programme Level Learning and Teaching Hours 12,
Directed Learning and Independent Learning Hours
585 )
|
| Additional Notes |
|
| Breakdown of Assessment Methods (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| No Exam Information |
Summary of Intended Learning Outcomes
After completing the dissertation the student will be able to:
- plan and conduct a substantial piece of research over a protracted period;
- synthesise, critically evaluate and analyse a body of literature;
- choose and use correctly an appropriate research methodology to approach a research problem;
- structure and logically construct a report on a piece of research.
|
Assessment Information
| A dissertation of approximately 15,000 words in length. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Diss MKTG |
Contacts
| Course organiser | Miss Mary Ho
Tel: (0131 6)50 8347
Email: mary.ho@ed.ac.uk |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 3854
Email: Kate.Ainsworth@ed.ac.uk |
|
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