Undergraduate Course: Developing Graphic Design (LLLA07114)
Course Outline
| School | Edinburgh College of Art |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 7 (Year 1 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | THIS IS A FOR-CREDIT ONLY COURSE OFFERED BY THE CENTRE FOR OPEN LEARNING (COL); ONLY STUDENTS REGISTERED WITH COL SHOULD BE ENROLLED
This course aims to consolidate existing skills in graphic design and develop new ones to enable students to produce outcomes that consider audience, application and professional contexts. The course content will be driven by the interests of individual students within the framework of a given brief, and will broaden their practical and professional understanding of the discipline. |
| Course description |
Not entered
|
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
|
| Academic year 2016/17, Not available to visiting students (SS1)
|
Quota: 10 |
| Course Start |
Lifelong Learning - Session 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Supervised Practical/Workshop/Studio Hours 30,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
68 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Summative Assessment
(Occurs at least 2 weeks after the last taught class)
Two weeks after the end of the class teaching, this course will be assessed by the submission of:
A digital journal documenting a summary of the learning journey as evidenced in the portfolio
weighting: 20%
This will include a summary of idea development, media exploration, contextual research, critical reflection and outcomes through notes, annotation, illustration and photography.
A portfolio of visual art/design works
weighting: 80%
This will include a selection of resolved design works, sketchbook works, preparatory studies, visual research and evidence of a contextual awareness.
The Digital Journal and Portfolio must be presented in a clear and professional manner appropriate to the discipline. The submission should include work undertaken within the class as well as directed and independent study out with the class.
The combined Digital Journal and Portfolio submission will be assessed against the three learning outcomes for this course. These are equally weighted (33.3% each) and each will be given a percentage grade. To pass, students must achieve a minimum of 30% in each learning outcome and an overall combined mark of 40% minimum.
|
| Feedback |
Formative Assessment (required for all credit courses).
(Occurs in weeks 6 or 7 of the 10 week course)
A formative assessment session will occur in week 6 or 7 of the taught element of the course. Each student will undertake a 5 minute verbally presentation with their practical work in progress to other members of the class group followed by a 5 minute group critique supported by the course tutor. Each student will also electronically submit their work in progress digital journal to the course tutor.
Indicative and supportive feedback will be summarised in written form on the digital journal which will give an indication of what areas requires to be address in order to meet the published learning outcomes. This will comprise of short written summary of action points.
Formative Assessments
This will comprise of short written summary of action points of areas requiring addressing to meet the learning outcomes, but no indicative grades will be given.
Summative Assessments
On completion of the assessment each student will receive a % mark for each learning outcome along with written feedback putting in context the % mark and outlines areas for development.
|
| No Exam Information |
|
| Academic year 2016/17, Not available to visiting students (SS1)
|
Quota: 10 |
| Course Start |
Lifelong Learning - Session 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Supervised Practical/Workshop/Studio Hours 32,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
66 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Summative Assessment
(Occurs at least 2 weeks after the last taught class)
Two weeks after the end of the class teaching, this course will be assessed by the submission of:
A digital journal documenting a summary of the learning journey as evidenced in the portfolio
weighting: 20%
This will include a summary of idea development, media exploration, contextual research, critical reflection and outcomes through notes, annotation, illustration and photography.
A portfolio of visual art/design works
weighting: 80%
This will include a selection of resolved design works, sketchbook works, preparatory studies, visual research and evidence of a contextual awareness.
The Digital Journal and Portfolio must be presented in a clear and professional manner appropriate to the discipline. The submission should include work undertaken within the class as well as directed and independent study out with the class.
The combined Digital Journal and Portfolio submission will be assessed against the three learning outcomes for this course. These are equally weighted (33.3% each) and each will be given a percentage grade. To pass, students must achieve a minimum of 30% in each learning outcome and an overall combined mark of 40% minimum.
|
| Feedback |
Formative Assessment (required for all credit courses).
(Occurs in weeks 6 or 7 of the 10 week course)
A formative assessment session will occur in week 6 or 7 of the taught element of the course. Each student will undertake a 5 minute verbally presentation with their practical work in progress to other members of the class group followed by a 5 minute group critique supported by the course tutor. Each student will also electronically submit their work in progress digital journal to the course tutor.
Indicative and supportive feedback will be summarised in written form on the digital journal which will give an indication of what areas requires to be address in order to meet the published learning outcomes. This will comprise of short written summary of action points.
Formative Assessments
This will comprise of short written summary of action points of areas requiring addressing to meet the learning outcomes, but no indicative grades will be given.
Summative Assessments
On completion of the assessment each student will receive a % mark for each learning outcome along with written feedback putting in context the % mark and outlines areas for development.
|
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- By the end of the course, through attending classes and engaging in directed and independent study, students should be able to: RESEARCH Develop creative thinking for the effective application of visual communication through conceptual exploration. Extensively document development process in a sketchbook or visual journal.
- PRACTICE Engage with the graphic design process and its audience within the parameters of a brief. Explore uses of relevant production methods and creative applications.
- PRESENT Produce and deliver a presentation of work to an audience. Critically reflect on presented outcomes following discussion and feedback from peers.
|
Reading List
Recommended
Bringhurst, R., 1992, The Elements of Typographic Style, Canada: Hartley & Marks
Baldwin, J., & Roberts, L., 2006, Visual Communication: from Theory to Practice, Lausanne: AVA Publishing
le Coutre, M. & Purvis, A., 2002, A Century of Posters, Aldershot: Lund Humphries
Hollis, R., 2005, Graphic Design: A Concise History, New York: Thames & Hudson
Lupton, E., 2010, Thinking With Type, New York: Princeton Architectural Press
Lupton, E., 2008, Indie Publishing: How to Design and Produce Your Own Book, New York: Princeton Architectural Press
|
Additional Information
| Graduate Attributes and Skills |
Considering the audience with regard to visual communication.
Ability to undertake research and reflective practice and apply these within the context of graphic design and visual culture.
Using graphic design tools effectively and efficiently.
|
| Keywords | Not entered |
Contacts
| Course organiser | Mr Oliver Reed
Tel:
Email: Oliver.Reed@ed.ac.uk |
Course secretary | Mr Benjamin Mcnab
Tel: (0131 6)51 4832
Email: Benjamin.Mcnab@ed.ac.uk |
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