Postgraduate Course: Funding and promotion of science communication (including social media strategies) (BIME11112)
Course Outline
| School | Deanery of Biomedical Sciences |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course provides students with an understanding of the requirements for funding applications and sponsorship; strategies for marketing and promotion and the role of social media in science communication. |
| Course description |
Students will explore: the development of funding applications including components of science communication within research proposals; marketing strategies for various levels of science communication activity; the role of social media in promoting activities, events and for communicating science.
Students will develop critical thinking and analytical skills applicable in a practice-based, professional context.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- To develop and to apply in practice appropriate skills and approaches for fundraising for science communication
- To develop and to apply in practice appropriate skills and approaches for promotion and marketing for science communication
- To develop and to apply in practice skills in the use of social media for science communication and to reflect on the role of social media (benefits and pitfalls) in science communication
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Learning Resources
| Learning resources will be available shortly before course is delivered due to the constantly evolving nature and availability of resources. |
Additional Information
| Graduate Attributes and Skills |
Students studying on this course will develop:
Analysis and critical thinking skills, communication, numeracy and IT skills, autonomy, a recognition of the importance of accountability and working with others. |
| Keywords | Science communication,public engagement,social media,marketing,funding |
Contacts
| Course organiser | Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email: E.Stevenson@ed.ac.uk |
Course secretary | Miss Sara-Louise Tait
Tel: (0131 6)51 5997
Email: Sara-Louise.Tait@ed.ac.uk |
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