Postgraduate Course: Marketing in a Digital World (CMSE11321)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 15 |
ECTS Credits | 7.5 |
| Summary | Marketing increasingly occurs in a digital world and marketing graduates require specific knowledge and understanding of the impacts that digital technologies have had on marketing practice and consumer behaviour. |
| Course description |
Student feedback repeatedly requested that a digital marketing option be provided on the MSc. Marketing and MSc. Marketing and Business Analysis course. Such digital based courses are provided by all our key Russell group and other competitors. While to date we have adopted a strategy of embedding digital into our other options, it has become clear that the evolution of digital technologies and their application to marketing now warrant a dedicated Digital Marketing optional course... This new course will also complement future developments envisaged as part of the Schools recently launched Dixons Carphone partnership and associated investments planned for teaching and research in Business and Marketing analytics.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2016/17, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
150
(
Lecture Hours 21,
Feedback/Feedforward Hours 1,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
125 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Coursework (Group assignment) 40%
Coursework (Individual assignment) 60% |
| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Develop knowledge and understanding of the principal areas, features, boundaries, terminology, technologies and conventions of digital marketing.
- Acquire a range of principal skills, practices and materials associated with digital marketing.
- Critically identify, define, conceptualise and analyse professional level problems and issues associated with digital marketing and associated technologies.
- Develop a wide range of routine skills and some advanced and specialised skills of support of established practices in the field of digital marketing. For example make formal presentations about specialised topics to informed audiences.
- Critically evaluate complex ethical and professional issues associated with the practice of Digital Marketing in accordance with professional and ethical codes of practice.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Ben Marder
Tel:
Email: Ben.Marder@ed.ac.uk |
Course secretary | Miss Rachel Allan
Tel: (0131 6)51 3757
Email: Rachel.Allan@ed.ac.uk |
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