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DRPS : Course Catalogue : Deanery of Biomedical Sciences : Biomedical Sciences

Postgraduate Course: Communication and Public Engagement of Conservation (BIME11026)

Course Outline
SchoolDeanery of Biomedical Sciences CollegeCollege of Medicine and Veterinary Medicine
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryThis course will focus on the importance of appropriate channels of communication and messaging to ensure public engagement with matters pertaining to conservation.
Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Students MUST NOT also be taking The communication of disease control (EMND11011)
Other requirements None
Course Delivery Information
Academic year 2017/18, Not available to visiting students (SS1) Quota:  None
Course Start Full Year
Course Start Date 18/09/2017
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 10, Seminar/Tutorial Hours 10, Online Activities 25, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 53 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Formal summative written assessment will constitute 60% of the student's grade. Online assessment will incorporate a variety of activities will constitute 40% of their overall course grade and is taken to represent a formative assessment of learning throughout the programme.
Feedback Summative assessment consists of a written element, worth 60% of the total mark, and an online element worth 40%. In both cases, comprehensive written feedback is provided individually with 15 working days of the assessment deadline. Students are expected to reflect on their feedback, to seek additional clarification if appropriate, and to use this to improve on future assignments of a similar nature.
Formative assessment consists of discussion around what is expected of each piece of assessed work for the course. This is conducted in an open discussion forum for all students to contribute to and provides an opportunity to clearly understand the key requirements for each assignment before submission. Any student can post questions about the assignment and a response will be posted on the discussion board by the course tutor within 3 working days.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Appreciate the need for high level of positive media attention and official support for conservation related work.
  2. Identify the major channels of communication used by conservation organisations, and be aware of new and novel approaches to enhance public engagement.
  3. Discuss the methods available to measure and evaluate public engagement.
Reading List
Additional Information
Course URL
Graduate Attributes and Skills Not entered
KeywordsNot entered
Course organiserDr Elizabeth Stevenson
Tel: (0131 6)50 3258
Course secretaryMr Lyndon Zahra
Tel: (0131) 651 5232
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