Postgraduate Course: Service Innovation (CMSE11378)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 15 |
ECTS Credits | 7.5 |
| Summary | The objective of this course is to give students a practical understanding of contemporary approaches to the design of services. The course splits into two parts: the design of innovative service delivery processes, and the implementation of information systems to deliver services. The course will cover public and private services, and consumer and industrial services. |
| Course description |
The course aims to develop students ability to assess client needs, identify opportunities provided by technological change and by benchmarking with other service providers, design efficient innovative services through trans-disciplinary creation , implement novel service packages and evaluate their success. The course also hones each student's ability to critically reflect on current trends in service design.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Measure the needs of service users, the costs of service delivery and identify opportunities for service improvement;
- Analyse service delivery as a network of processes crossing between the service provider and the service user;
- Monitor online services and incorporate the analytic data in service improvement;
- Critically discuss the current trends in service design towards the co-creation of services and service personalisation.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Ian Graham
Tel: (0131 6)50 3797
Email: Ian.Graham@ed.ac.uk |
Course secretary | Mrs Yvonne Sanderson
Tel: (0131 6)51 5333
Email: Yvonne.Sanderson@ed.ac.uk |
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