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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2017/2018

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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Digital Business (CMSE11382)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryThe role of digital technologies in business is undergoing radical change. By drawing from the state of the art Information Systems literature as well as a wealth of original, in-depth, real world case study materials, the course analyses the opportunities and challenges related to digital business.
Course description In recent years, new digital technologies have become important enablers of new kinds of products and services, and new forms of business model. Traditional business and management information systems are constructed to facilitate the flow of information that supports enterprises utilising traditional modes of management and traditional business models where data used to take decisions can be days, weeks or even months old. With the advent of the Internet and the ubiquity of mobile devices we have the emergence of new business models where data is utilized to personalise the users experience and deliver
services that are aware of individual preferences as well as additional data such as their location combined with a host of other supporting data.
Thus business use of Digital Technologies is rapidly evolving from a narrow MIS (Management Information Systems) view of digital technologies where technology supports traditional operations to a situation where digital technologies are deeply embedded in the operation of the enterprise and where the customer experience of the enterprise is always and fundamentally mediated by digital technologies.
This means that digital technology is increasingly business critical as it becomes more deeply embedded in the organisation and it becomes clear that without new business models enterprises cannot remain competitive.
Digital business is confluence of enterprise systems, mobile systems, the Internet and analytics in a data-intensive environment that underpins current approaches to the creation, implementation, delivery and evolution of products, processes, services and experiences.
The philosophy of the course will be to integrate real world understandings with those more theoretical ideas found in the Information Systems literature, and to use key analytical templates to throw light on the practice and experience of organising and managing for digital business.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand the main issues surrounding digital technologies, including an awareness of how these have evolved and continue to evolve over recent years.
  2. The skills and understanding in how to critically assess emerging technology landscapes as well as sources of information about those landscapes.
  3. An ability to critically evaluate the main tools and information sources used by technology decision makers and users.
  4. To demonstrate critical skills in assessing the potential of new digital technologies and their value/relevance for organisations.
  5. To understand the potential work involved in transforming business and in developing and implementing digital technology strategies.
Reading List
None
Additional Information
Graduate Attributes and Skills Not entered
KeywordsNot entered
Contacts
Course organiserDr Neil Pollock
Tel: (0131 6)51 1489
Email: Neil.Pollock@ed.ac.uk
Course secretaryMrs Yvonne Sanderson
Tel: (0131 6)51 5333
Email: Yvonne.Sanderson@ed.ac.uk
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