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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Product Design: Re-Value (DESI08079)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 8 (Year 2 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course offers an introduction to the role that design has in mediating value. There is a long history of how design add value to objects and services, and this course will provide an insight into the shifts in culture and commerce that change how design is perceived and the role that it plays in value construction.
Course description Through a series of lectures that explore the concept of value and worth in different contexts and markets, students will gain an understanding of the historical models of value and how the digital economy is changing the way we buy and use products and services. The course will reflect on design's place with established models of value chains and consider the implications for the discipline in value constellations. Students will be encouraged to consider what they value in the world around them, the artefacts and the way we use them, in order to understand how value is created.
Through a series of social contexts that present an increasing complexity away from convergent to divergent models of value, students will respond through practice to better understand how value can be produced and sustained.

This course will:
1. Introduce students to historical and contemporary concepts of value creation for design.
2. Develop student sensibilities in mediating value through the production of designed artefacts and services.
3. Develop student skills an understanding of business models in which design artefacts play a part.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Material costs. These costs vary according to each concept.
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Academic year 2017/18, Available to all students (SV1) Quota:  20
Course Start Semester 2
Course Start Date 15/01/2018
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 12, Seminar/Tutorial Hours 30, Formative Assessment Hours 3, Summative Assessment Hours 3, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 148 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Students are expected to develop a series of practical responses that are informed through their understanding of creation of value within different social contexts.

The semester long combination of review, reflect and make will result in two summative outputs:

1. A material adaption to an existing product that adds value within the context of a traditional value chain. Including a map of the chain before and after the artefact finds peak value.
2. The design of a new product that demonstrates skills in the mediation of value across a combination of products and services.

Further information on both the presentation and portfolio (content, format and dates) are available via Learn / Course handbook).

Relationship between Assessment and Learning Outcomes:

Learning Outcomes will be assessed through both components of assessment. In each component of assessment students are expected to demonstrate all 3 Learning Outcomes.

For the overall course, each LO is equally weighted i.e. worth 33% of your overall course mark/grade.
Feedback Formative feedback will be provided in person through 1:1 tutorial meetings.

Formative assessment will be provided at the mid-semester point, and will include:

a. A presentation of all work to date including:
- research and critical analysis of particular products and services as well as their stakeholders
- initial prototypes that demonstrate exploration of different materials and iteration through ideas

b. Online submission of supporting documents

Oral feedback will be provided following the presentations. Written feedback will be given with indicative grades

Formative feedback will also be provided at the mid-semester point. Students will give an oral presentation of their work, also presenting the state and evolution of prototypes. Feedback will be provided in the form of verbal commentary and written feedback with a suggestive grade.

Summative feedback will be provided following the presentation and portfolio submission in the form of verbal commentary immediately following the presentation, and written feedback following assessment.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Critically appraise the value that design makes to particular products and services from multiple stakeholder perspectives.
  2. Demonstrate sensibilities in the mediation of a products value. This demonstration will take place through the production of designed artefacts and services.
  3. Demonstrate an understanding of the business models in which design artefacts play a part.
Reading List
Chandler, J. D. and Vargo, S L (2011) Contextualization and value-in-context: How context frames exchange. Marketing Theory, 11(1): 35:49.
Harvey, D. (1990a) The Condition of Postmodernity. Cambridge: Blackwell.
Harvey, D. (1996) Justice, Nature & the Geography of Difference. Oxford: Blackwell.
Ohno, T. (1995) Toyota Production System: Beyond Large-Scale Production. Portland, Or: Productivity Press.
Ng, I. (2012) Value & Worth: Creating New Markets in the Digital Economy, Innovorsa Press.
Normann, R and Ramírez, R From value chain to value constellation: designing interactive strategy. (Harvard Business Review July/August 1993) Vol. 71, Issue 4.
Additional Information
Graduate Attributes and Skills Be open to new ideas, methods and ways of thinking.
Be able to respond effectively to unfamiliar problems in unfamiliar contexts.
Be able to use communication as a tool for collaborating and relating to others
Be able to use effective communication to articulate their skills as identified through self-reflection.
Course organiserMiss Isla Munro
Course secretaryMiss Karolina Mazur
Tel: (0131 6)51 5712
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