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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Product Design 1A: Fundamentals (DESI08083)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 8 (Year 1 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course explores both traditional and alternative visualisation (2D &3D) and communication tools that designers employ to translate their design concepts not only for themselves but also for application to larger networks of disciplines involved in the design process i.e. engineers, clients, manufacturers and the public. In order to do this effectively, different drawing, making and communication skills are required. The aim for this course is to provide the means to explore and discover methods that clearly portrays your individual voice within Product Design.
Course description This course introduces students to fundamental knowledge and skills relevant to the practice of making, visualization and communication of contemporary product design.

Design is viewed as an on-going process involving research, reflection, imagination, development, materialisation and communication.

Working in a studio and workshop environment, students will undertake a series of studies that introduce the fundamentals of product design such as perspective, volume, scale, observation and visual/verbal communication. Students will work on a series of design exercises and projects, which will explore core and alternative mark making and modelling skills associated to product design. This will be documented through an online studio journal and social media platforms.

The course will be underpinned through the translation and exploration of two-dimensional sketches into three-dimensional form.

Studio exercises are supplemented by a series of lectures on practical and theoretical issues associated with the design process.

Course Aims

This course will:

1. Introduce students to the fundamental principles of 2D visualisation methods in product design.
2. Introduce students to the fundamental practices of 3D material production methods in product design.
3. Introduce students to the fundamental principles of presentation and communication skills in product design.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Material costs will include blue foam modelling material, MDF, plaster and Thermo plastic for Vac forming. The combined cost will be 25 Est
Course Delivery Information
Academic year 2017/18, Not available to visiting students (SS1) Quota:  20
Course Start Semester 1
Course Start Date 18/09/2017
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 10, Seminar/Tutorial Hours 15, Supervised Practical/Workshop/Studio Hours 25, Online Activities 2, Formative Assessment Hours 3, Summative Assessment Hours 3, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 138 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Students are expected to respond to the brief through three components of assessment:

1. A series of set studio based briefs that will expose the student to both traditional and contemporary tools for 2D and 3D visualisation and communication of ideas. The summative submission from the set studio briefs (the output that counts to your final overall grade) a sketchbook (this will vary depending on projects but it would be safe to assume a minimum of 60 pages) and a student blog to show formative progress and learning.

2. A series of set workshop based briefs that will introduce the students to the tools that can translate the 2D concepts and sketches into 3D tangible objects. The workshop briefs are formative, the summative submission (the output that counts to your final overall grade) will be a portfolio of objects (between 70-80)

3. A formative Online journal documenting both formative and summative student posts reflecting both studio and workshop activities.

Further information on both the presentation and portfolio (content, format and dates) are available via Learn /Course handbook).

Relationship between Assessment and Learning Outcomes:

Learning Outcomes will be assessed through all components of assessment. In each component of assessment you are expected to demonstrate all 3 Learning Outcomes.

For the overall course, each LO is equally weighted i.e. worth 33% of your overall course mark/grade.
Feedback Formative feedback will be provided in person through 1:1 tutorial meetings. Written feedback is provided at the mid-semester point.

Summative feedback will be provided following the presentation and portfolio submission in the form of verbal commentary immediately following the presentation, and written feedback following assessment.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate ability to explore a range of 2D visualization methods associated with product design.
  2. Demonstrate understanding with the key processes and techniques associated to the translation of 2D sketch into 3D material form.
  3. Communicate a developing personal approach to drawing, research, and material exploration associated to Product Design.
Reading List
Bramston, D. (2010) Visual Conversations (Basics Product Design series), AVA Publishing.
Baudrillard, J. (1994). Simulacra and simulation. Ann Arbor: University of Michigan Press.
Baudrillard, J. (2005) The System of Objects. London: Verso.
Hannah, G. (2002) Elements of Design: Rowena Reed Kostellow and the structure of Visual Relationships, Princeton Architectural Press
Henry, K. (2012) Drawing for Product Designers. Laurence King Publishing
Parsons, T. (2009) Thinking: Objects - Contemporary Approaches to Product Design, AVA Publishing
Wallschlaeger, C. Busic-Snyder, C. (1992) Basic Visual Concepts and Principles for Artists, Architects and Designers, Wm.C.Brown Publishers
Additional Information
Graduate Attributes and Skills Be open to new ideas, methods and ways of thinking.
Be able to respond effectively to unfamiliar problems in unfamiliar contexts.
Be able to use communication as a tool for collaborating and relating to others
Be able to use effective communication to articulate their skills as identified through self-reflection.
KeywordsSketching,Drawing,Product Design,Making,Communication,Model making
Course organiserMr Geoffrey Mann
Tel: (0131 6)51 5815
Course secretaryMiss Karolina Mazur
Tel: (0131 6)51 5712
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