Undergraduate Course: Chains to Constellations (DESI10058)
|School||Edinburgh College of Art
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||This course offers an introduction to the role that design has in mediating value.
Through a series of lectures that explore historical models of how design contributes value to products and services within value chains, toward the more contemporary concept of value constellations, students will be introduced to methods toward the adaption and mediation of value to multiple stake holders. The course will reflect upon the emergence of new business models in which designers retain a stake within the production of value alongside clients. Students will be supported to map value constellations and in turn develop product and services that better retain value. Principles for designing toward the Circular Economy will provide contexts for student projects and offer a set of values across which students may better understand how value is contested.
This course will:
1. Extend student understanding of historical and contemporary concepts of value creation.
2. Develop methods in the mapping of value constellations from existing contexts, that lead to the development of new value constellations to support new products and systems.
3. Develop student skills an understanding of business models in which design artefacts play a part.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
|Additional Costs|| Research and material costs according to student designs.
Information for Visiting Students
|High Demand Course?
Course Delivery Information
|Academic year 2017/18, Available to all students (SV1)
|Course Start Date
|Learning and Teaching activities (Further Info)
Lecture Hours 12,
Seminar/Tutorial Hours 30,
Formative Assessment Hours 3,
Summative Assessment Hours 3,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Students are expected to develop a series of practical responses that are informed through their understanding of creation of value within different social contexts.
The semester long combination of review, reflect and make will result in two distinct outputs:
1. The mapping of value for an existing product or service, involving a close study of social, material, environmental and energy use. 30%
2. The design of a product that is informed through the development of a value constellation that supports Circular Economic values. 70%
Relationship between Assessment and Learning Outcomes
Learning outcomes will be assessed through presentations of output 1 and the final presentation / submission of output 2 in week 12. Students will be expected to give an overview of the research and studio practice that led to these outputs.
Learning Outcomes will receive the same assessment weighting (33.33%)
||Formative feedback will be provided during weekly tutorials, and mid way assessment of the outputs.
Summative feedback will be provided following the presentation of the final output in the form of verbal commentary immediately following the presentation, and written feedback following assessment.
|No Exam Information
On completion of this course, the student will be able to:
- Critically appraise the value that design makes to particular products and services from multiple stakeholder perspectives.
- Demonstrate the use of value constellations to map the value of existing and new designed artefacts and services.
- Produce products and services that convert unsustainable models of value, into products that adhere to circular economic principles.
|Speed, C. and Maxwell, D. (2015) Designing through value constellations. Interactions. 22, 5 (August 2015), 38-43. DOI=http://dx.doi.org/10.1145/2807293|
Chandler, J. D. and Vargo, S L (2011) Contextualization and value-in-context: How context frames exchange. Marketing Theory, 11(1): 35¿49.
Harvey, D. (1990a) The Condition of Postmodernity. Cambridge: Blackwell.
Harvey, D. (1996) Justice, Nature & the Geography of Difference. Oxford: Blackwell.
Castells, M. (1996) The Rise of the Network Society (Second Edition). Oxford: Blackwell.
Ohno, T. (1995) Toyota Production System: Beyond Large-Scale Production. Portland, Or: Productivity Press.
Ng, I. (2012) Value & Worth: Creating New Markets in the Digital Economy, Innovorsa Press.
Normann, R and Ramírez, R From value chain to value constellation: designing interactive strategy. (Harvard Business Review July/August 1993) Vol. 71, Issue 4.
Normann, R and Ramirex, (1998) Designing Interactive Strategy: From Value Chain to Value Constellation, Wiley.
|Graduate Attributes and Skills
||Research and Enquiry, Personal and Intellectual Autonomy, Technical/practical skills, Communication
|Course organiser||Prof Chris Speed
Tel: (0131 6)51 5747
|Course secretary||Ms Jane Thomson
Tel: (0131 6)51 5713