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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2017/2018

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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Graphic Design 3a: Research and Practice (DESI10081)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course introduces students to research methodologies in Graphic Design practice. The aim of the course is to address the concept of research as a holistic generative studio practice, which drives work forward in an analytical and constructive approach. Students will use these research methodologies to produce work that addresses the role and impact of their graphic design practice in society's larger picture.
Course description Students work on a series of projects and are encouraged to collect and analyse research that is creatively informed and critically aware. Students will develop creative concepts through integrated iterative processes incorporating making, evaluating, presenting and reflection.

The course will focus on two core design research methodologies - analysis and synthesis, and how these apply to the graphic design discipline. Through a series of lectures, workshops, and presentations, students will explore these two fundamental research processes and how they relate to each other, as well as their own personal practice. The course aims to encourage students to use these research methodologies to produce work that addresses the role and impact of their practice as graphic designers in society's larger picture, with a deeper sense of critical awareness.

All responses to this course will lead to a final, summatively assessed submission of work. The basic structure of the course is outlined as follows:

Week 1-4: Introduction to the course, Lecture, Workshop, and student presentations through Analysis-based project(s)
Week 5: Mid-Course Formative Review and Feedback
Week 6-9: Lecture, Workshop, and student presentations through Synthesis-based project(s)
Week 11: Portfolio Preparation
Exam Week 1: End of Course Summative assessment
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Approx. 50. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc.
Information for Visiting Students
Pre-requisitesNone
High Demand Course? Yes
Course Delivery Information
Academic year 2017/18, Available to all students (SV1) Quota:  25
Course Start Semester 2
Course Start Date 15/01/2018
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 2, Seminar/Tutorial Hours 4, Supervised Practical/Workshop/Studio Hours 22, External Visit Hours 2, Feedback/Feedforward Hours 4, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 160 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Summative Assessment
At the end of the Course you will hand in the following:-
Preliminary and Applied Work - (100%)
Documentation of your research and design process, in formats such as sketchbooks or a website/blog and test pieces leading to resolved prototype.

Formative Assessment
PechaKucha Presentation
A PechaKucha 20 slide x 20 second presentation about the work you've produced in the first 5 weeks of semester, to be delivered in person to your peer group. You will receive verbal feedback which you will then write up on LEARN for reviewing and signing off. http://www.pechakucha.org/

Relationship between Assessment and Learning Outcomes:
Preliminary and Applied Work - (100%) - Learning Outcomes 1, 2, and 3
Feedback Formative Feedback
Mid-way through the Course in Week 5 you will be given verbal feedback plus indicative grades.

Summative Feedback
At the end of the Course in Exam Week 1 you will be given written feedback plus summative grades.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Evidence a sense of purpose with lines of research enquiry.
  2. Apply appropriate conceptual and material development through an iterative process.
  3. Demonstrate an integrated relationship between research and practice through resolved project solutions.
Reading List
Weingart, W. My Way to Typography
Mau, B. and Institute Without Boundaries Massive Change
KesselsKramer. Advertising for People Who Don't Like Advertising
Roberts, L. and Wright, R. Design Diaries: Creative Process in Graphic Design
Poynor, R. Jan Van Toorn: Critical Practice (Graphic Design in the Netherlands)
Noble, I. and Bestley, R. Visual Research - An Introduction to Research Methodologies in Graphic Design
Roberts, L. Good: An Introduction to Ethics in Graphic Design
Additional Information
Graduate Attributes and Skills Knowledge and understanding of the ways in which Graphic Design is developed, including a range of established techniques of enquiry and research methods.
Use a wide range of the principal professional skills, techniques, practices and materials associated with Graphic Design.
Critically identify, define, conceptualise and analyse complex problems and issues.
KeywordsGraphic Design,Research,Practice,Studio,Projects
Contacts
Course organiserMr Marco Scerri
Tel: (0131 6)51 5727
Email: mscerri@exseed.ed.ac.uk
Course secretaryMs Jane Thomson
Tel: (0131 6)51 5713
Email: jane.thomson@ed.ac.uk
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