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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Animation 3A: Animation For Clients (DESI10095)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course is designed to introduce students to the role of an animator working in the context of commercial design. Working for external clients on live projects, students will develop a sense of how to operate in a service capacity, solving problems for others. Students will be expected to choose projects, and/or source project, to assemble a portfolio of animation projects developed for others.
Course description This is an advanced animation course that focuses upon interaction with clients and or commissioning bodies, defining parameters and identifying constraints to negotiate viable project briefs, ultimately enabling delivery of an animation driven response to a client's needs.

The course will cover:

Developing a structured brief with clients
Project planning and project management
Modelling dependencies and developing contingencies
Methods for negotiation and conflict resolution
Technical workshops in subjects including pre-visualisation of ideas, distributed rendering, asset sharing and version control, external referencing of assets
Workshops in pitching and presentation techniques
Project documentation

Past examples of projects where 3rd year animators have operated in this way may provide an indicator of potential projects; these include the following: films for charities, music videos for record labels and local/national bands, educational videos for government, working for broadcasters such as the BBC, theatre productions, and VFX work for feature films.

Documentation of collaborative process, development of ideas, research, and self-reflection will come from the ongoing design journals submitted alongside completed projects.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Animation 2A: Character (DESI08098) AND Animation 2B Narrative (DESI08076) AND Animation 2C Documentary (DESI08075)
Prohibited Combinations Other requirements None
Additional Costs Students will be required to provide:

Drawing and painting materials (pens, pencils, crayons, charcoal, markers, paper, sketch pads for example.)
Sculpting materials (wire, modelling clay, balsa wood for example.)
Animation supplies (Peg bar, animation paper and cels for example.)

The list above is an example, and is by no means exhaustive.
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. PITCH: Communicate animation project proposals to external clients persuasively and professionally.
  2. ADAPT: Demonstrate the ability to respond to client feedback and refine animation project proposals.
  3. MANAGE: Demonstrate the ability to resolve animation projects in a timely manner.
Reading List
Dunlop, R. Production Pipeline Fundamentals for Film and Games. Focal Press (2014)

Lyons, N. & Wilker, M. Interactive Project Management: Pixels, People, and Process (Voices That Matter). New Riders (2012)

Manzini, E. & Coad, R. Design, When Everybody Designs: An Introduction to Design for Social Innovation (Design Thinking, Design Theory). MIT Press (2015)
Additional Information
Graduate Attributes and Skills Organisation, evaluation, problem solving, self-reflection, critical thinking, collaboration, negotiation, analysis, contingency planning, adaptability
KeywordsAnimation,Film,Live projects,External clients,Project management
Course organiserMr Jared Taylor
Tel: (0131 6)51 5964
Course secretaryMs Jane Thomson
Tel: (0131 6)51 5713
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