Undergraduate Course: Fashion Design 3B: Fashion Innovation for Branding & Business (DESI10105)
|School||Edinburgh College of Art
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||This course introduces students to the importance of brand identity and basic business strategies within the discipline of fashion. The course focuses on early approaches to fashion and business, where students work as part of a design collective to identify and develop a clear brand identity and fashion collection which will develop their personal design visions and further develop their independent and team working skills, which are crucial in the preparation for working in the fashion industry sectors.
The course will allow students to develop their knowledge and skills in fashion branding and business. Working collectively students will create a distinct brand ethos and fundamental business and marketing strategies.
Each brand proceeds to design and produce a contemporary fashion collection, which, subject to an internal quality review, is launched at the annual fashion shows.
Each design collective must create a strong brand presence through visual, written and verbal presentations. Students are asked to present contemporary brand philosophies, logos, intended targeted customers, retail platforms, range planning, fabric and colour palettes, social media platforms and external marketing campaigns. Whilst students work collectively to identify overarching research and brand aesthetics, they work individually on the design and production of 2-3 completed outfits.
Students on the course will also have the opportunity to interact with an external industry expert panel, receiving constructive feedback on their developing brand.
The course enables students to develop their existing skills in research, design development, pattern cutting, garment technology, knitwear, accessories, and presentation skills (through their developing DesignBook). Students also undertake strategic drawing classes in order to enhance fashion illustration, sketch and their understanding of fit, proportion, hang, materials and drape on the human body.
The brand collectives are also asked to consider topical issues relating to diversity and ethics within their philosophies, design work and marketing strategies. This supports the fashion programme's aim to encourage students to develop empathy and a celebration of human diversity at the core of their practice, allowing their work to reach global audiences and improving consumer self-esteem.
At the end of the course each student submits a Design Book (fashion portfolio) including their Brand Project and all projects completed throughout the year and all final garments, research, design journals and prototypes.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| This course can only be taken by students who have been admitted to a named studio degree pathway within ECA Schools of Art or Design on the basis of staff assessment of portfolio of creative work.
|Additional Costs|| All costs are approximate:
Basic costs of paper/sketchbooks/drawing materials - estimated at £30 per course
Basic costs of Calico fabrics for experimental prototyping - estimated at £40
Costs of Printing for presentation submission - estimated at £40
Students are expected to budget for material sampling, finishes/fastenings, print, shoes, accessories
Costs for finished garments fabrics is subject to individual budget planning, students are advised to seek sponsorship and methods of keeping costs as low as possible.
Information for Visiting Students
|Pre-requisites||Only open to Visiting Students admitted direct to the Fashion 3rd year as part of that department¿s portfolio of existing exchange agreements.
|High Demand Course?
Course Delivery Information
|Not being delivered|
On completion of this course, the student will be able to:
- Formulate a clear research strategy demonstrating awareness of contemporary fashion brand identity, material sourcing, fashion business, marketing awareness and trend analysis.
- Demonstrate the ability to work effectively as part of a team to develop design ideas through sketch, material development, pattern cutting and prototyping methods through team presentations.
- Utilise professional communication and manufacture skills for fashion by demonstrating confidence and ability in verbal skills, visual presentation methods and garment resolution.
|Sustainable Fashion and Textiles: Design Journeys: Kate Fletcher: Earthscan, 2008|
Textiles Today: A Global Survey of Trends and Tradition: Chloel Colchester: Thames & Hudson, 2007
Typography Workbook: Areal guide to using type in graphic design: Timothy Samara: Rockport Publishers, 2004
Luxury Fashion Branding: trends, tactics, techniques: Uche Okonkwo: Palgrave Macmillan, 2007
|Graduate Attributes and Skills
||The ability to work collaboratively to create, realise and communicate a contemporary fashion brand.
Develop knowledge and skills in branding and basic business increasing knowledge of global markets in design and retail platforms.
Develop and enhance independent and team working skills.
Enable students to begin to position their personal practice within the discipline.
|Keywords||Fashion design,fashion history,fashion research,creative cutting,fashion illustration,knitwear
|Course organiser||Ms Claire Ferguson
|Course secretary||Ms Jane Thomson
Tel: (0131 6)51 5713