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DRPS : Course Catalogue : Edinburgh College of Art : Design

Postgraduate Course: Screen Cultures (level 11) (DESI11085)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course introduces students to the pervasive nature of screen cultures by examining key texts in both historic and contemporary culture and to interrogate the representation of design practice within. Drawing on current discourse in moving image culture, the course will enable you to think about the connection between screens and material design practice in a critically engaged way.
Course description Screen Cultures is designed to critically engage with the wider screen world (within and outside the design disciplines) and consider how these screens can reflect, represent and interrogate different disciplines. The course will be divided into two main thematic areas; the analogue and the digital. Each of these will in turn be broken down to examine the following broad areas including: Film, Animation, television, material culture on screens, identity, graphic shift, augmented realities, exhibition space, music & screen.

The course is delivered through weekly lectures, seminars as well as some visits/screenings. You will be required to prepare work each week for presentation or discussion and in preparation for the final submission.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Academic year 2017/18, Available to all students (SV1) Quota:  40
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 10, Seminar/Tutorial Hours 10, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 176 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Coursework 100%

The summative assessment will be submitted in two parts; the first will be worth 25% of the final grade, the second will be worth 75%. These will be both be graded against all Learning Outcomes.
Feedback Formative feedback/forward events will be embedded within weekly seminars and will prepare and support students towards the summative submissions. Both Summative tasks will receive written feedback.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. RESEARCH: Use a variety of appropriate research approaches to demonstrate a critical understanding and awareness of the key theories in the subject area of screen cultures.
  2. ANALYSE: Undertake a critical analysis and evaluation of selected examples to demonstrate the relationship between screen cultures and design practices and to consolidate knowledge in the subject.
  3. COMMUNICATE: Communicate, using appropriate methods, to a range of audiences with different levels of knowledge/expertise.
Reading List
The television will be revolutionized - Amanda D. Lotz 2014 (electronic resource)
The language of new media - Lev Manovich 2002 (electronic resource)
Moving innovation: a history of computer animation - Tom Sito 2013
Show sold separately: promos, spoilers, and other media paratexts - Jonathan Gray 2010
Paratexts: thresholds of interpretation - Gerard Genette 1997
Convergence culture: where old and new media collide - Henry Jenkins 2008
Screen studies and industrial 'theorizing' - J. T. Caldwell 01/03/2009
Welcome to the Viral Future of Cinema (Television) - John T. Caldwell 2005
Additional Information
Graduate Attributes and Skills Upon completion of the course students will:
Be able to exercise critical judgment in creating new understanding; be able to critically assess existing understanding and the limitations of their own knowledge and recognise the need to regularly challenge all knowledge; search for, evaluate and use information to develop their knowledge and understanding.
Be creative and imaginative thinkers; be able to identify processes and strategies for learning; be independent learners who take responsibility for their own learning, and are committed to continuous reflection, self-evaluation and self-improvement.
Make effective use of written and visual means to critique, negotiate, create and communicate understanding.
Be able to flexibly transfer their knowledge, learning, skills and abilities from one context to another; understand social, cultural, global and environmental responsibilities and issues.
KeywordsScreen cultures,performance,promotion,installation,digital worlds,identity,material culture
Course organiserDr Nichola Dobson
Tel: (0131 6)51 5713
Course secretaryMr Mathieu Donner
Tel: (0131 6)51 5740
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