Postgraduate Course: The Role of Social Media in Science Communication (BIME11076)
|School||Deanery of Biomedical Sciences
||College||College of Medicine and Veterinary Medicine
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
|Course type||Online Distance Learning
||Availability||Not available to visiting students
|Summary||This course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right 'voice' and tone for your audience.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2018/19, Not available to visiting students (SS1)
||Block 5 (Sem 2) and beyond
|Learning and Teaching activities (Further Info)
Lecture Hours 10,
Seminar/Tutorial Hours 10,
Online Activities 25,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||1. On-going contribution to discussion boards (40% of the total mark).
2. Written assignment (60% of the total mark)
|No Exam Information
On completion of this course, the student will be able to:
- An ability to critically examine Social Media tools and strategies and their various roles in Science Communication.
- Competence in the use of Social Media for evaluation and monitoring.
- Ability to design a Social Media Strategy in a science communication/public engagement context.
|Reading material will be released on a week-by-week basis throughout the duration of the course.|
|Graduate Attributes and Skills
||This course will be taught entirely by distance learning, using the virtual learning environment Learn as the delivery platform. Course materials are protected by secure username and password access, of which will be made available to registered users.
|Course organiser||Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
|Course secretary||Mr Stephen Graham
Tel: (0131 6)51 5232