Undergraduate Course: International Business and the Multinational Enterprise 2B (BUST08009)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 8 (Year 2 Undergraduate)
||Availability||Available to all students
|Summary||The course will examine the role of the multinational enterprise and the process of foreign direct investment; issues relating to culture, technology, intellectual property rights and finance are discussed; the international regime and the interaction between governments and investors will also be reviewed. This course is designed to be complementary to International Business 2Ah.
This course takes as its theme the strategies and operational activities of the multinational enterprise doing business in the global economy. This includes an assessment of the relationship between MNEs and the host governments of the nations states in which the MNE locates its operations.
Student Learning Experience
The lecture programme provides an overview of international business concepts and practices, and is supported by suggested readings from the course text.
The compulsory weekly tutorials comprise a mix of conventional Teaching Assistant-supported group exercises and audio-visual exercises. The tutorials are used to support and develop concepts and theories taught in the lectures. The audio-visual sections allow students to observe the practices of companies in the international business area.
The course assignment requires students to write a report relating a company's experience in an international business environment and to analyse their activities.
International Business: Globalisation and Trade 2A (BUST08008) is recommended.
Information for Visiting Students
|Pre-requisites||Visiting students should usually have at least 1 introductory level Business Studies course at grade B or above (or be predicted to obtain this) for entry to this course. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2018/19, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Seminar/Tutorial Hours 9,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Group Report = 30%, (10% of which will be moderated from peer assessment marks using WebPA)
Group Presentation = 10%
1 degree exam = 60%;
resit exam = 100%.
||Generic feedback on your coursework, together with individual marks, will be available on Learn on TBC. You will also be able to review your individual feedback electronically via Grademark on Learn from the same date.
Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners¿ meeting (normally early-mid June). During the summer months (i.e. mid/end June ¿ end August), you may come into the UG Office (Room 1.11, Business School, 29 Buccleuch Place) to look at your examination scripts. Non-Honours students are permitted to take examination scripts away with them from the UG Office.
Continuing students will also be given the opportunity to review their examination scripts early in the new academic year in Semester 1 (i.e. in October).
||Hours & Minutes
|Main Exam Diet S2 (April/May)||2:00|
|Resit Exam Diet (August)||2:00|
On completion of this course, the student will be able to:
- Understand and discuss why enterprises choose to expand their operations across national borders, and the alternative strategies enterprises may adopt to exploit overseas markets.
- Understand and discuss the organisational implications of international operations including the implications for individual managers.
- Understand and discuss operational aspects of multinational enterprise including: sourcing and logistics, technology management, protection of intellectual property rights and financial management.
- Understand and discuss the interactive relationships between MNEs and host governments and the arguments for and against promoting (or constraining) inward foreign investment by host governments.
- Understand and discuss the challenge of international marketing and exporting in a world of fluctuating exchange rates and non-tariff barriers.
|Strongly recommended for purchase|
International Business compiled by Alan Brown & Stephen Harwood (2013, 3rd edition).
Hill C. (2006), International Business (Competing in the Global Marketplace), 6th edition, McGraw-Hill/Irwin.
.Czinkota, M.R. & Kotabe, M. (1998), Trends in International Business: Critical Perspectives, Blackwell.
.Dicken, P. (2007), Global Shift: Mapping the contours of the world economy, 5th edition, Sage.
.Kotler, P. (2000), Marketing Management, Prentice Hall.
Vernon-Wortzel, H. & Wortzel, L.H. (1995/1997), Global Strategic Management: The Essentials, 2nd or 3rd edition, Wiley.
.Bartlett, C.A. & Ghoshol, S. (1999), Transnational Management: Text, Cases and Reading in Cross-Border Management, 2nd edition, Irwin.
.Dunning, J.H. (1988), Explaining International Production, Unwin Hyman.
|Graduate Attributes and Skills
On completion of the course students should
a) demonstrate that they can work in tutorial groups to address issues relating to both international trade and the multinational enterprise;
b) demonstrate that they understand patterns of FDI and the desire for companies to pursue FDI as means to internationalisation;
c) demonstrate that they understand market entry decisions of companies.
e) how multinationals organise technology transfer.
On completion of the assessed course work students should
a) demonstrate their ability to write a concise and informative report on a companies activities;
b) demonstrate their ability to source and collect material relevant to the topic.
Subject Specific Skills
On completion of the course work students should
a) demonstrate their ability to understand problems confronting companies operating in a multicultural environment;
b) critically assess market entry methods.
|Additional Class Delivery Information
||2 Lectures plus tutorials (one hour per week for 9 weeks)
|Keywords||FDI Theory Market Entry MNE Innovation
|Course organiser||Mr Alan Brown
Tel: (0131 6)50 3804
|Course secretary||Ms Ellie Lean
Tel: (0131 6)50 3825