Postgraduate Course: Dissertation (MSc Marketing) (CMSE11137)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||The Business School MSc Dissertation is undertaken in the spring and summer period following Semester 2. Undertaking the Dissertation requires the student to develop a deep level of analysis and understanding of the theory and processes of organisations and the business environment through the completion of a piece of individual research.
The Dissertation aims to make a study in depth of a topic in which the student is particularly interested in within the field of marketing. It allows the student to gain experience of planning, designing, executing and reporting a significant piece of individual research. Experience is also gained in the processes involved in research, such as obtaining information from people, securing their co-operation, analysing and evaluating data, framing recommendations, and other methods of field study and data collection. Students learn how to communicate complex ideas and information in a coherent and structured manner.
Student Learning Experience
The Dissertation provides the opportunity for students to engage in a research project and, in particular, the ability to study a specific topic and question, identify the issues and how they may be researched, collect and validate appropriate data, organise and discuss the findings, their reliability and validity and present results in a logical and clear manner.
The Dissertation integrates elements from the course of study and requires students to identify and define a research topic, conduct the research and write it up in a Dissertation format. This is all within a predetermined time frame, which from start to finish lasts approximately 3 months (May/June through August for 12-month students).
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2018/19, Not available to visiting students (SS1)
||Block 5 (Sem 2) and beyond
|Learning and Teaching activities (Further Info)
Dissertation/Project Supervision Hours 3,
Programme Level Learning and Teaching Hours 12,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||The dissertation is approximately 15,000 words in length.
The grading of the Dissertation follows the University's Postgraduate Common Marking Scheme. The Dissertation should be able to demonstrate technical understanding and be able to integrate knowledge in order to apply it to a research question.
|No Exam Information
On completion of this course, the student will be able to:
- Study in depth a topic within the field of business studies.
- Plan, design, execute and report a significant piece of individual research.
- Apply the processes involved in research, such as obtaining information from people, securing their co-operation, analysing and evaluating data, framing recommendations, and other methods of field study and data collection.
- Communicate, via a report, complex ideas and information in a coherent and structured manner.
|Graduate Attributes and Skills
|Course organiser||Prof Jake Ansell
Tel: (0131 6)50 3806
|Course secretary||Ms Emily Davis
Tel: (0131 6)51 7112