Postgraduate Course: Innovation-driven Entrepreneurship (20 credits) (CMSE11201)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Available to all students
|Summary||This introduction to entrepreneurship provides a fully-on-line enabled curriculum for students to explore entrepreneurship as a subject of study and as a practice. The course relies on video presentations, speaker events, and other audio-vidual content and reading materials. As an on-line course, there are no physical lectures, while
students will be engaged in a face-to-face group project.
This course teaches some of the generic and transferable skills required to become an entrepreneur. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture, as well as being an innovative thinker in a variety of organisational contexts. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea and/or technology.
Entrepreneurship has become one of the most powerful and influential forces of change in the world. Technological innovation driven by scientific research has led to radical social and economic changes. Companies like Apple, Facebook, Genentech, and Cisco, all derive their success in part due to the innovative application of novel technology. But advanced technology alone is not sufficient to guarantee either user adoption or commercial success. Many ideas and technologies are abandoned or ignored despite presenting apparently significant advantages over incumbent systems.
This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialized, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation, which may be relevant to your programmes of study.
Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, video-lectures, group discussion and reflective learning, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every session is essential, as students are expected to be active participants in their own and others learning experience.
1. Entrepreneurial motivation
2. Entrepreneurial characteristics
3. Contexts of entrepreneurial activity including social entrepreneurship
4. Opportunity discovery
5. Opportunity evaluation
6. Acquiring resources
7. Business models
8. Entrepreneurial growth and strategies
9. Entrepreneurial leadership
10. Exits and outcomes
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Information for Visiting Students
|High Demand Course?
Course Delivery Information
|Academic year 2018/19, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 30,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Group Coursework 50% (assess Learning Outcomes 1, 2, 3, 4, 5)
Opportunity video (10%); Opportunity evaluation written report (40%); plus Peer Evaluation
Examination 50% (assess Learning Outcomes 2, 4, 5).
Students will sit an examination covering key course concepts and the application of theory to real-world contexts including novel opportunities and organisations. The examination will primarily focus on the demonstration of learning from the unmarked formative assignments, course lectures and assigned textbooks. Questions may address information, content, skills, and tools based on any other course content, including the supplementary readings, entrepreneurial journey videos.
||- Brief written feedback will be given to Individual short essays within 2 weeks.
- A video of appropriate length that effectively describes either the product/service or opportunity will automatically receive 5 marks (50%). Videos that demonstrate modest additional creativity, effort, or analysis will receive 8 marks (80%). Videos that demonstrate significant additional creativity, effort, or analysis will receive 10 marks (100%). Feedback will be given within 2 weeks.
- The Group report will be assessed on the quality of documentation, research and analysis. Feedback will be given within 3 weeks.
||Hours & Minutes
|Main Exam Diet S2 (April/May)||Innovation-Driven Entrepreneurship||3:00|
On completion of this course, the student will be able to:
- Recognise and critically assess an opportunity in a market space relevant to their programme of study
- Critically analyse and consider different business situations where innovative and entrepreneurial opportunities are present or possible
- Research a business start-up opportunity and marketplace to evaluate the attractiveness and/or feasibility of an opportunity
- Communicate and demonstrate interpersonal skills and reflect on the group work
- Understand, apply and reflect on the course concepts in the contexts of innovation, and venture creation and development
|Reading List |
Course readings include textbooks, selections from textbooks, and selected articles. Printed and electronic copies of the textbooks are available for loan from the University Library. Parts of the key textbooks are made available via Resource Lists on Learn Hub site. For your full learning experiences, students are recommended to purchase the essential textbooks, either individually, or share a copy with your project group (to save money). Hard copies of the books are available for purchase at Blackwells bookshop on South Bridge. Some of the books are also available electronically via Kindle. Access to articles and other readings will be made available via Hub website.
|Graduate Attributes and Skills
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organizations and opportunities.
Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a theoretical framework in analysing a new business venture opportunity
|Additional Class Delivery Information
||This course is delivered totally on-line.
This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every lecture session is essential, as students are expected to be active participants in their own and others learning experience.
|Course organiser||Dr Fumi Kitagawa
Tel: (0131 6)50 8068
|Course secretary||Mrs Kelly-Ann De Wet
Tel: (0131 6)50 8071