Postgraduate Course: Doing International Business Projects with Emerging Markets 1 (CMSE11344)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||This course will give you the understanding of the challenges faced by firms intending to work internationally, and the ways in which they can address them. It employs theory and research evidence on internationalization process, which draws from economics and organizational theories. You will employ this, however, in a very practical way, by working with a growing business that is based in an emerging economy: you will help it to identify and then find ways to enter and to grow in a new international territory.
For most firms, most of the time, international business, especially in emerging markets, is a really bad idea. It is an activity that is likely to lead to the complete demise of the business. For many firms, it has been highly successful, but these are the only ones we hear and read about. While it can be done, international business is fraught with great risks and presents the scope for major mistakes, which firms make time after time.
On this course you will learn, experience and understand those risks, learn how they are best overcome, and advise a real firm from Emerging Markets how it can expand internationally. Having developed and presented coherent and viable international strategies for a firm based in a dynamic and vibrant Emerging Economy, you will be in a good position (in a separate, but well-connected core course in Semester 2) to advise a British firm about its international strategies for emerging markets.
By the end of the course, you will be aware of important concepts and theoretical frameworks that are relevant for managers and firms seeking to develop an international business. You will, however, be able to do much more. Having been challenged to apply these concepts to help real firms, you will have a real and deep understanding of how you can apply these theoretical ideas in practice.
Participants will be able to address, through studying a range of companies operating in international contexts, questions such as:
What motivations to do business internationally are valid?
-Which strategies can be adopted for growing internationally
-How might a firm develop its presence geographically over time?
-What new resources will be needed for growing internationally?
-Which territories are best to consider for first international expansion?
-What reorganization might be needed to operate internationally?
-How should the management approach change for international growth?
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2018/19, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Seminar/Tutorial Hours 5,
Summative Assessment Hours 2,
Other Study Hours 115,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
Individual Assignment 40% (assesses Learning Outcomes 1-4)
Group Report 40% (assesses Learning Outcomes 1-5)
Presentation 20% (assesses Learning Outcomes 1-5)
||Formative assessment and feedback is an intrinsic and essential element of the learning experience on this course. Because of this, it is provided as soon as possible after the assessed activity. There are five main elements of formative feedback given to course participants, as follows:
Feedback form on individual reports.
Feedback commentary on draft presentation outlines from the course organisers.
Verbal feedback commentary on presentations from the course organisers.
Feedback sheet on team presentations from course organisers.
Feedback form on team reports.
|No Exam Information
On completion of this course, the student will be able to:
- Understand the main liabilities of foreignness facing a business that wishes to grow into a foreign territory
- Make judgements about the extent of knowledge acquisition that is required to enter a specific foreign territory, and the alternative ways in which that knowledge can be gained.
- Appreciate the role of business relationships in the internationalization process, and understand how businesses can develop and use this important resource
- Explain and critically discuss alternative organizational approaches of entering international markets, and of managing and organizing the business as it develops internationally.
- Tailor the knowledge on all the areas noted above to be able to present and argue with a management team how they might develop their firm internationally and prepare a professional report that is of Master level standard to the management team as to how their business should develop internationally.
|Cavusgil, S. Tamer, Knight, Gary and Riesenberger, John (2016) International Business: The New Realities, 4th Edition. Pearson [ISBN -10: 1292152834 ISBN-13: 978-1292152837].|
Frynas, Jedrzej George and Mellahi, Kamel (2014) Global Strategic Management, 3rd Edition. Oxford University Press. [ISBN-10: 0198706596 ISBN-13: 978-0198706595]
|Graduate Attributes and Skills
||On completion, students should have demonstrated ability to:
Cognitive and practice skills
-Evaluate practical international management problems and develop viable solutions.
-Know how to source and collect material relevant to a senior level decision
-Manage and analyse relevant information about firms and their contexts and ambitions in a clear, sound and explicit way.
-Apply models of international business management to challenging and complex circumstances
-Work in multicultural teams of the type normally involved in making international strategies.
-Communicate analyses and conclusions clearly and persuasively for an international client strategy at a senior level
|Course organiser||Prof Simon Harris
Tel: 07946 645069
|Course secretary||Ms Rhiannon Pilkington
Tel: (0131 6)50 8072