Postgraduate Course: Doing International Business Projects with Emerging Markets 2 (CMSE11345)
||College||College of Humanities and Social Science
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||This course builds on the main themes taught in Semester One on the 'Doing International Business Projects with Emerging Markets 1' and focuses on learning through doing an actual Project. It provides a hands-on opportunity for students to engage with real businesses reaching out globally to emerging markets.
During the ten weeks period, students work in groups to carry out the research, i.e. collecting and analysing data, identifying opportunities, in particular the Unique Selling Points (USPs) of the products/services of the clients, in the target market. At the same time, through learning by DOING - students start preparing themselves with the abilities and skills to become an IBEM (International Business and Emerging Markets) specialist.
Continuing the journey (which students started in semester one) of engaging with business clients, students are expected to achieve two goals on doing the business project:
-Project related task: delivering a valued project and presenting it to the client.
-Learning task: learning by doing and through critical reflection on the learning.
During the entire process the learning will be assisted by the teaching team (including the course organiser, student development manager, teaching assistants) and industrial supporting team.
Regular teaching and learning components consist of briefing and interactive sessions, learning clinics and individual group tutorials. There are two presentations - interim and final presentations.
Students are asked to pay attention to learning from 'Doing Business Projects with Emerging Markets 1' through conducting one particular business project, dealing with one client and working in a pre-assigned team. The challenge is both methodological and pragmatic. For the former, we emphasise 'inductive and abductive learning', and for the latter, we use a hands-on set of practices and skills that one would need to work in international business and emerging markets.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2018/19, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Supervised Practical/Workshop/Studio Hours 10,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
|Additional Information (Learning and Teaching)
Groupwork 35hrs, Independent Research 50hrs, Data Collection 20hrs, Client/company 10hrs
|Assessment (Further Info)
|Additional Information (Assessment)
||Group report A and B 60%
Individual report (reflection) 20%
Group presentation 20%
||Informal feedback /comments by teaching staff will be provided during the whole process, which will be in oral or written forms to individual groups and based on submitted course works.
For Week 7 Interim student presentations, oral comments by teaching staff during the presentation sessions.
Formal feedback on final group presentations and written project reports will be provided in writing after the completion of the course.
|No Exam Information
On completion of this course, the student will be able to:
- Gain experience doing projects and (to some extent) consulting skills
- Enhance interactive skills with business clients including casual conversation, formal communication, and oral and written presentation skills
- Gain effective team work skills- positive learning attitudes toward peers, in particular by recognising individuals┐ strengths; learn from each other different knowledge derived from cultural backgrounds and work experiences
- Acquire tools and skills for conducting business routines, e.g. organising meetings, keeping a positive relationship with team members, management time, documentation, etc.
- Practice integrated (deductive, inductive and /or abductive) learning and learn how to learn in future.
|Graduate Attributes and Skills
1. Display a critical appreciation of the key issues confronting business across cultural and national boundaries. For example, common manifestations include miss-perceptions, institutional miss-alignment, communication barriers, cultural conflicts, etc. which are often neglected by players in advanced industrialised countries. Also, the success of the West in the past has constrained our vision of development with various presumptions, which can no longer be sustained.
2. Understand challenges theoretically and practically in the field of International Business: i) the abstract and generic character of many concepts, models, and theories in the international business field; ii) the limits of single-discipline based approaches; and, iii) the dominant position of Western perceptions and rationales.
3. Demonstrate the ability to see matters and issues from different perspectives, with sensitivity to the particular contexts under examination.
1. Be able to conduct business projects in a feasible manner through effective mapping, scoping and defining projects with available resources and based on strengths, to manage the process in an orderly and timely fashion and to deliver them in a professional style by producing quality presentation, documents and reports.
2. Be able to deal with business clients (companies) appropriately, e.g. understand them, communicate and exchange views with them, build trust and manage their expectations.
3. Be able to work effectively in a multi-cultural team, recognising and understanding barriers/obstacles in communication with people from different cultural backgrounds and developing useful skills, drawing benefit from discovering and accommodating different perspectives, and making the best use of diverse strengths of individual team members.
|Course organiser||Dr Xiaobai Shen
Tel: (0131 6)50 3819
|Course secretary||Ms Rhiannon Pilkington
Tel: (0131 6)50 8072