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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Global Creative Industries (CMSE11359)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryCreative industries are an increasingly important area of business both for their cultural and economic value to society. We will examine them as cultural production systems by drawing on a variety of disciplines, economic, sociological, and strategic and by utilising specific cases to examine their historical, cultural, structural and competitive dynamics.
Course description Aims, Nature, Context
This course aims to introduce students to the basic dimensions that constitute a creative industry, differentiate them from other industries and provide a sense of global variation. The course is organized around key roles and concepts in cultural production systems.
Creative industries may be purpose-driven, expressing ideas, identities, aesthetics and culture; they may be profit-driven, seeking commercial success and competitive advantage. They may pursue both aims. Creative industries include large global corporations, public entities and entrepreneurial firms. They may serve local markets, export their services or products, or link producers and consumers.
We will draw on three sources of knowledge: 1) theoretical frameworks and research findings from sociology, economics, and strategy; 2) cases and media accounts of specific organizations from developed and developing countries, and 3) students' group analysis of a specific organization.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks
  2. Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices
  3. Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments and persuasively offering strategies and solutions
  4. Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles and coordinating activities
Reading List
Becker, H.S. 2008/1982. Art Worlds. Berkeley, CA: University of California Press (either 1982 or 2008 editions work).
Caves, R. E. Creative Industries: Contracts between art and commerce. Cambridge. MA: Harvard University Books.
Used and new editions are available from Amazon. Parts of the books are also available from Google books and other online sources.
Journal articles Available online (e.g., authors open access websites, researchgate or or from the University of Edinburgh library database (Business Source complete or JSTOR).
Additional Information
Graduate Attributes and Skills Knowledge and Understanding:
-Understands the key concepts and theoretical frameworks
-Has knowledge of the roles and activities in creative industries such as cultural entrepreneurs, brokers, distributors, critics, and audiences and how they interrelate.
-Demonstrates knowledge of how temporality and culture influence creative products, processes, demand and pricing
Cognitive and Subject Specific Skills:
-Analyses a creative industry as a cultural production system
-Applies concepts and frameworks to new organizations and industries to generate insights into strategic dynamics and processes
-Synthesizes and articulates relevant information about cultural production in a clear, sound and explicit way.
-Demonstrates original insights and recommendations for strategic action
Transferable Skills:
-Ability to analyse complex business situations and rapidly structure ideas and arguments,
-Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
-Effective group work, setting common goals and managing collaboration
-Effective communication and presentation skills.
Course organiserProf Candace Jones
Tel: (0131 6)51 3858
Course secretaryMs Rhiannon Pilkington
Tel: (0131 6)50 8072
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