Undergraduate Course: Graphic Design Agency Intern (DESI08100)
Course Outline
| School | Edinburgh College of Art |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 8 (Year 1 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course is intended for first year students who will work as interns with peers across different year groups and work collectively towards a common objective regardless of experience. They will have the ability to apply to an established in-house student graphic design agency. These agencies, mentored by industry professionals will respond to briefs and self-initiated projects. Students will also be guided through the theory, practice and strategies behind the world of the graphic design agency. The student agencies experience work-like scenarios within the safety of the academic environment, developing rounded, real world skill sets, such as design thinking, risk-taking, selling, presenting, delegating and networking. |
| Course description |
This course guides students through the theory, practice and business strategies behind the world of design agencies. Through practical projects and collaboration, including collaboration with peers in senior years, students will begin to understand their place within the creative sector. Through the production of a reflective journal students will learn to disseminate their ideas and make initial decisions about their practice, context and career path.
On this course students will be expected to gain a broad knowledge of the discipline and implement basic skills, techniques, practices and/or materials associated with the subject. They will discover that innovation can occur through collaborations, connections and relationships with others. Students will take account of their own and others roles and responsibilities in carrying out tasks and will learn new methods of working - relevant to whatever field they subsequently choose. Essentially, students undertaking the course gain valuable employability attributes and essential personal, professional and transferable skills.
This Course will comprise multiple tasks and projects, leading to a summatively assessed submission of edited preliminary work and a presentation. The basic course structure is outlined as follows:
Week 1 - Initial group work to look at context and scope of graphic design agencies and collectives within the UK.
Week 2 + 3 - Smaller group exercises in order to look at philosophies, branding and promotion before application to existing senior student in-house agencies.
Week 4 Practical peer group work within agency teams. Basic practical tasks surrounding design and administration.
Week 5 Mid-Course Formative Review and Feedback
Week 6-9 - Practical peer group work within agency teams. Respond to briefs. Site visits. Observation of commercial practice.
Week 10 Preparation of Reflective Diary/Presentation for review
Week 11 End of Course Summative assessment
Throughout there will be weekly analysis of key events and discoveries recorded through a visual diary and an opportunity to present these findings at formative and summative review. Peer group review throughout.
|
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | Students MUST NOT also be taking
Graphic Design Agency Junior (DESI08099)
|
Other requirements | This course is open to ALL STUDENTS and enrolments are managed on a first come first served basis until the course is full. The course will be open to enrolments from Thursday 13th September at 9.30am. Please sign up for the course through your own School (they will advise if this is done your PT, SSO or Teaching Office). We do not currently keep a waiting list. |
| Additional Costs | Approx £30. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc. |
Course Delivery Information
|
| Academic year 2018/19, Not available to visiting students (SS1)
|
Quota: 20 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 1,
Seminar/Tutorial Hours 6,
Supervised Practical/Workshop/Studio Hours 27,
External Visit Hours 2,
Feedback/Feedforward Hours 8,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
150 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Summative Assessment
At the end of the Course the students will hand in the following:
Reflective Diary/Journal (50%)
Hand in completed diary (this should be written, annotated and image based, minimum of 20 pages). The diary should record and reflect upon your day to day experience and understanding of design agency. On the final page there should be a 10 bullet point summary of key observations (maximum of 20 words per bullet point).
Presentation (50%
A narrative of your experience identifying:- work undertaken; your personal direction; and career plan (max of 5 minutes if using moving image, film or oral presentation) should be prepared for dissemination to a small audience.
Formative Assessment:
Reflective Diary/Journal
Hand in work in progress through the reflective diary (this should be written, annotated and image based, minimum of 10 pages). The diary should record your day to day experience and understanding of design agency. On the final page there should be a 5 bullet point summary of key observations (maximum of 20 words per bullet point).
Proposal
A 150 word proposal which states the content, running order and expected form of the final summative presentation of your agency experience so far.
Relationship between Assessment and Learning Outcomes:
Reflective Diary/Journal (50%) Learning Outcomes 1, 2, and 3
Presentation (50%) Learning Outcomes 1, 2, and 3 |
| Feedback |
Formative Feedback
Mid-way through the Course students will be given verbal and written feedback plus indicative grades.
Summative Feedback
At the end of the Course students will be given verbal feedback plus summative grades. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate an understanding of classic design agency structures and methods of working.
- Reflect upon their role as an intern within a group context.
- Communicate a personal direction and career plan to an audience.
|
Reading List
Shaughnessy, A. How to be a Graphic Designer Without Losing Your Soul
Taylor, F. How to Create a Portfolio & Get Hired: A Guide for Graphic Designers and Illustrators
Cottrell, S. Skills for Success |
Additional Information
| Graduate Attributes and Skills |
Accountability work with others in support of current professional practice under guidance.
Personal Effectiveness be open, curious and have a desire to meet new challenges.
Exercise initiative and independence in carrying out defined activities. |
| Keywords | Graphic Design,Teamwork,Agency,Commercial,Projects,Peer Learning,Professional Skills,Interns |
Contacts
| Course organiser | Ms Zoe Patterson
Tel: (0131 6)51 5720
Email: z.patterson@ed.ac.uk |
Course secretary | Mrs Gill Lowther
Tel: (0131 6)51 5712
Email: glowther@ed.ac.uk |
|
|
University Homepage