THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2018/2019

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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Graphic Design 3B: 48-Hour Survival Guide (DESI10121)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStudents will develop a rigorous first-hand understanding of ethnographic research techniques and utilize these methods to offer a dynamic and original alternative to existing library or internet research. This course provides students with a rich and varied approach to ethnographic design research techniques in preparation for a career path in Design. Incorporating these research skills with actual fieldwork allows students to originate and develop new approaches to information-gathering, analysis and reflection. This will allow the students to create a significant body of research and to understand studio prototyping as part of that exploratory process.
Course description Over the 10 weeks of this course students will make an alternative guide and map to a new experience or place. The focus of the research should be somewhere they have never been before or somewhere they do not feel familiar with. Their job in the first instance is to go to a new town, city or rural environment and live and document the experience for 48 hours.

This process must begin with a rigorous research proposal which outlines the intended area of research focus and rationale for this choice as well as a thorough plan of information gathering and approaches. At this point any interviews and permissions should be arranged.

Students should explore, experience and document their time in their chosen location. Everything they generate should be back-to-basics (absolutely no laptops, mobile phones, other technologies or traditional cameras), guerrilla-style documentation, sketchbook process and interviews : they can make use of polaroid, photo booths, collage, found materials, copy shops, drawings, paintings, sketchbook but no digital technology other than sound recording equipment. They should speak to people and enquire about their relationship with the place they have chosen. The course is designed to support a breadth of outcomes responding to mainly outward facing or socially engaged projects and as such first-hand research is a necessity in order to facilitate original thinking.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesNone
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Employ a variety of ethnographic research techniques
  2. Develop studio prototyping as part of research.
  3. Communicate original research, analysis and initiatives in a range of well-structured, coherent and creative formats.
Reading List
O¿Rourke, K. Walking and Mapping: Artists as Cartographers
Harman, K. You are Here: personal geographies and other maps of the imagination
Kaye, N. Site-specific art: performance, place, and documentation
I Noble, I and Bestley, R. Visual Research: An Introduction to Research Methods in Graphic Design
Additional Information
Graduate Attributes and Skills Understand the value of first-hand observation; analysis and field work documentation.
Gain new knowledge and opportunities.
Exercise autonomy and initiative in professional/equivalent activities.
KeywordsEthnographic Research,Design Process,Experiential Design,Prototyping,Graphic Design
Contacts
Course organiserMr Mike Inglis
Tel: (0131 6)51 5720
Email: mike.inglis@ed.ac.uk
Course secretaryMs Jane Thomson
Tel: (0131 6)51 5713
Email: jane.thomson@ed.ac.uk
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