Postgraduate Course: The Business of eHealth (GLHE11040)
|School||Deanery of Molecular, Genetic and Population Health Sciences
||College||College of Medicine and Veterinary Medicine
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
|Course type||Online Distance Learning
||Availability||Not available to visiting students
|Summary||5 weekly sessions, involving written and recorded lectures peppered with expert interviews and problem-based learning questions, supported by a guided reading list.
Assessment will be based on forum activity and quality related to the PBL questions; short answer questions emailed to the tutors and a 2000 word essay submitted at the end of the course.
This novel course is designed to familiarise students with the commercial environments in which eHealth is playing a part. It considers the emergence and differentiation of the eHealth marketplace, including different types of technology, intended users and settings, suppliers and customers.
It will explore and contrast large-scale infrastructure deployments for healthcare organisations (e.g. electronic health records and decision support systems, emergence of cloud platforms), telehealth for supporting remote patient care, mHealth innovations for ambulatory support or information (e.g. wearables), the online marketplace of health products and services, and the emerging market for reusable data assets, as well as the uses of social media in health.
It will also present key considerations for effective business case planning, product design, procurement, project planning and implementation, drawing on management theories while recognising the need for evidence-based eHealth.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
|Additional Costs|| Students will be responsible for their computer equipment and internet access.
Course Delivery Information
|Academic year 2018/19, Not available to visiting students (SS1)
||Block 5 (Sem 2) and beyond
|Course Start Date
|Learning and Teaching activities (Further Info)
Lecture Hours 5,
Seminar/Tutorial Hours 1,
Online Activities 35,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 5,
Revision Session Hours 1,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Online forum participation: 10%
Short answer questions: 30%
||Formative feedback will be given throughout the course through the discussion boards. Summative assessment feedback is also provided via LEARN at the end of the course.
|No Exam Information
On completion of this course, the student will be able to:
- Explain the business case and value propositions for eHealth
- Ability to critically evaluate marketing hype
- Appreciation of key considerations for procurement
- Describe user-centred design and effective change management
- Ability to develop an effective project implementation plan
|he novel nature of this course means that there are few standard text books which cover the content. Since it aims to analyse a rapidly changing field the sessions will prioritise reading from current online sources, such as industry and expert blogs. A number of potentially valuable reports are available only as paid-for documents developed by market research companies and industry tracking agencies, such as Gartner. We will attempt to negotiate access to these. We will also spend time gleaning open-access information from different parts of the world.|
Global Digital Economy - E-Health and M-Health - Insights, Stats and Analysis - http://www.budde.com.au/Research/Global-Digital-Economy-E-Health-and-M-Health-Insights-Stats-and-Analysis.html#sthash.nUBLhJ1D.dpuf
European Commission. Information Society Unit. Digital Economy Research Programme. http://is.jrc.ec.europa.eu/pages/ISG/isT.html
Australian Government. Department of Broadband, communications and the digital economy. eHealth (2013)
Students will also be expected to sign-up to the LinkedIn Digital Health and Digital Health UK groups in order to make connections with innovators in the field.
|Graduate Attributes and Skills
||Understands the eHealth market ecosystem and its relationship to policy and commerce
Appreciates the tensions between future-focused innovation, business development and evidence-based health
Acknowledges key principles of effective business case design, project planning, implementation and evaluation
||Delivered via online distance learning
|Course organiser||Dr Claudia Pagliari
Tel: (0131 6)50 9464
|Course secretary||Ms Gayle Fitzpatrick
Tel: (0131 6)50 2679