THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2018/2019

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DRPS : Course Catalogue : Moray House School of Education : Sport

Undergraduate Course: Sport and Recreation Management in a Global Context 4A (SPRT10007)

Course Outline
SchoolMoray House School of Education CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 4 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course will analyse comparative accounts of sport in a global context. Students will be introduced to comparative accounts of sports development and the implications for management of sport in globalised and networked cultures. The course will evaluate relevant theoretical approaches (Neo-Liberalism, Post-Colonialism, Cultural Imperialism, Post-Fordism and Post-modernism) in relation to examples from global sport industry.
Course description - Sport and Globalisation
- Global Sport Industry
- Global Sport Governing Bodies
- Global Sports Mega Events
- Sport and Migration
- Sport and International Development
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements Available to Sociology students at Honours level
Information for Visiting Students
Pre-requisitesNone
High Demand Course? Yes
Course Delivery Information
Academic year 2018/19, Available to all students (SV1) Quota:  0
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 196 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 1. In-class test (Formative) (30%)
2. One written essay assignment (3,000 words) (70%)
For example : Examine any two contrasting perspectives on globalisation and postmodern culture. According to them, what is the social significance of sport in late modern society? (Summative)
Feedback Formative feedback on a project plan (exams and essays) will be given (by appointment only).

Feedback on assignments will be given to each student within 15 working days from the submission due date.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Use the conceptual language of sociologists to examine sport in global and comparative context
  2. Appreciate the theoretical and methodological issues raised by sociological research
  3. Apply these concepts to the analysis of sport in global context
  4. Critically assess the various sociological perspectives on sport in global context
Reading List
Andrews, D. (2009). Sport, culture and late capitalism. In B, Carrington & I. McDonald. (Eds.) Marxism, cultural studies and sport (pp.213-231). Abingdon: Routledge.
Appadurai, A. (1995) Disjuncture and differences in the global cultural economy. In Featherstone. M. (Ed.) Global culture: Nationalism, globalization and modernity, London: Sage. Pp. 295-310.
Bloyce, D. & Smith, A. (2010). Sport policy and development: an introduction. Abingdon: Routledge.
Bridgewater. S. (2007) International sport marketing and globalisation. IN Beech, J. & Chadwick, S. (Eds.) The marketing of sport, Harlow: Pearson Education, pp. 446-464.
Cantelon, H. & Letters, M. (2000). The making of the IOC environmental policy as third dimension of the Olympic Movement. International Review for the Sociology of Sport, 35(3), 294-308.
Chadwick, S. (2013) The internationalisation of sport. IN Beech, J. & Chadwick, S. (Eds.) The business of sport management, Pearson Education, pp. 510-526.
Coalter, F. (2009) Sport in development: accountability or development. In Levermore, R. & Beacom, A. (Eds). Sport and international development, Basingstoke: Palgrave. Pp. 55-75.
Darby, P., Akindes, G., Kirwin, M. (2007) Football Academies and the Migration of African Football Labor to Europe. Journal of Sport and Social Issues, 31(2), 143-161.
Darnell, S. (2010) Power, politics and "Sport for Development and Peace": Investigating the utility of sport for international development. Sociology of Sport Journal, 27(1), 54-75.
Davis, A. (2013). Promotional cultures: The rise and spread of advertising, public relations, marketing and branding. Cambridge: Polity. (pp. 15-69)
Giddens, A. (2001). Sociology (4th Ed.). Cambridge: Polity.
Giulianotti, R. & Robertson, R. (2009). Globalization and Football. London: Sage.
Hargreaves, J. (2002). Globalisation theory, Global sport, and nations and nationalism. In Sugden, J. & Tomlinson, A. (Eds.) Power games: A critical sociology of sport. London: Routledge, pp. 25-43.
Held, D., MeGrew, A., Goldblatt, D. & Perraton, J. (1999) Global transformations: Politics, economics and culture. Cambridge: Polity. (Ch. 6: People on the move, pp. 283-326)
Hill, J. S. & Vincent, J. (2006). Globalisation of sports branding. International Journal of Sport Marketing and Sponsorship. 7(3), 213-230.
Holt, M. (2007) Global success in sport: the effective marketing and branding of the UEFA Champions League. International Journal of Sport Marketing and Sponsorship. 9(1), 51-61.
Houlihan, B. (2008). Sport and globalisation. In Houlihan, B. (Ed.) Sport and society: A student introduction. London: Sage, pp. 553-573.
Jackson, S (2013). Reflections on communication and sport: On advertising and promotional culture. Communication and Sport, 1(1/2), 100-112.
Jarvie, G. (2012). Sport, culture, and society: An introduction. Abingdon: Routledge.
Jarvie, G. & Maguire, J. (1994). Sport in Leisure in Social Thought. London: Routledge.
Lash, S. & Lury, C. (2007). Global culture industry: The mediation of things. Cambridge: Polity. (pp. 39-64)
Lee, J. W. & Maguire, J. (2009) Global festival through a national prism: The global-national nexus on South Korean media coverage of the 2004 Athens Olympic Games. International Review for the Sociology of Sport. 44(1), 5-24.
Levermore, R. (2009) Sport in international development: theoretical frameworks. In Levermore, R. & Beacom, A. (Eds). Sport and international development, Basingstoke: Palgrave. Pp. 26-54.
Levitt, T. (1983) The globalization of markets. Harvard Business Review. 71(3), 92-102.
Mackay, H. (2000) The globalization of culture? In Held, D. (Ed.) A globalizing world? Culture, economics, politics. London: Routledge, pp. 47-84.
Maguire, J. (1999) Global sport: Identities, societies, civilizations. Cambridge: Polity.
Maguire, J. (2000). Sport and globalization. In Coakley, J. & Dunning, E. (Eds.) Handbook of sport studies. London: Sage, pp. 356-369.
Maguire, J., Jarvie, G., Mansfield, L., & Bradley, J. (2002). Sport Worlds: A sociological Perspective. Champaign, IL: Human Kinetics.
McGrew, A. (2000). Power shift: from national government to global governance? In Held, D. (Ed.) A globalizing world? Culture, economics, politics. London: Routledge, pp. 127-167.
Miller, T, Lawrence, G., McKay, J. & Rowe, D. (2001) Globalization and sport: Plying the world. London: Sage.
Palmer, C. (2013). Global sports policy. London: Sage.
Robertson, R. (1992) Globalization: social theory and global culture. London: Sage.
Roche, M. (2003) Mega-events, time and modernity: On time structures in global society. Time & Society, 12(1), 99-126.
Sage, H. G. (2010) Globalizing sport: How organizations, corporations, media, and politics are changing sports. Boulder, Co: Paradigm.
Schwarz, E. C. (2008) Advance theory and practice in sport marketing, Oxford: Butterworth-Heinemann. (Ch.14: International and global marketing in sport, pp. 332-360)
Silk, M, & Andrews, D. (2001) Beyond a boundary? Sport, transnational advertising, and the reimaging of national culture. Journal of Sport and Social Issues. 25(2), 180-201,
Sklair, L. (2002). Globalization: Capitalism and its alternatives (3rd Ed.). Oxford: Oxford University Press.
Smart, B. (2007). Not playing around: Global capitalism, modern sport and consumer culture. Global Networks, 7(2), 113-134.
Waters, M. (2001) Globalization (2nd Ed.). London: Routledge.
Additional Information
Graduate Attributes and Skills Critical thinking, Presentation, Understanding a global perspective
Additional Class Delivery Information Lectures (22 hours), Seminars (11 Hours), and Tutorials (11 hours)
KeywordsSport,Globalisation,Transnational Corporations,Global Sport Governing Bodies
Contacts
Course organiserDr Jung-Woo Lee
Tel: (0131 6)51 4120
Email: J.W.Lee@ed.ac.uk
Course secretaryMrs Stephanie Scullion
Tel: (0131 6)651 6381
Email: Steph.Scullion@ed.ac.uk
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