Postgraduate Course: Poultry Business Management (VESC11191)
Course Outline
| School | Royal (Dick) School of Veterinary Studies |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course will provide students with high-quality SCQF level 11 specialist skills in business models and techniques in the context of the local, regional, national and international poultry industries. The students will be able to apply these key models and techniques to gain competitive advantage for the benefit of internal and external stakeholders. |
| Course description |
The course will enable students to critically evaluate the management, strategies used in commercial poultry enterprises and the processes for, business marketing in regional, national and international markets. The course will provide an understanding of the poultry value chain and the ability to produce business forecasts and investment appraisals for innovations in the poultry industry.
Week 1: Global poultry business: introduction, egg, meat, and opportunities for innovation. Activity: ¿Creative destruction¿ exercise
Week 2: Strategic management models signposts to success for poultry industry entrepreneurs. Activity: Cost leadership case study
Week 3: International marketing of poultry products and services. Activity: Legbar case study.
Week 4: Business forecasting. Activity: Removing seasonality and irregularity from data
Week 5: Investment appraisal for poultry products and services. Activity: Calculate NPV for an investment opportunity
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate a critical understanding, in the context of the global poultry farming chain, of strategic management models which are discussed, compared and critically analysed. (1)
- Use a range of specialised techniques and models to analyse how poultry businesses can be more profitable. (2)
- Undertake critical evaluations of a wide range of numerical and graphical data in relation to poultry enterprise(s). (4)
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Strategic Management,International Marketing,Business Forecasting,Investment Appraisal |
Contacts
| Course organiser | |
Course secretary | |
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