Postgraduate Course: Design, Entrepreneurship and Innovation (CMSE11398)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This introduction to entrepreneurship provides an on-line enabled curriculum for students to explore entrepreneurship as a subject of study and as a practice. The course relies on video presentations, interview videos, speaker events, and traditional content. There are no physical lectures. Students will also engage in a face-to-face group project as part of the coursework, and evaluate an innovative opportunity of their choice.
Students work independently to learn about the basics of the entrepreneurship theory. The course provides students a "sandpit" to explore the early stages of entrepreneurship.
This course teaches some of the generic and transferable skills required to become an entrepreneur and innovator in a variety of conexts. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and/or running a new venture. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea or technology. |
| Course description |
Academic Description
Entrepreneurship has become one of the most powerful and influential forces of change in the world. Technological innovation driven by scientific research has led to radical social and economic changes. Companies like Apple, Facebook, Genentech, and Cisco, all derive their success in part due to the innovative application of novel technology. But advanced technology alone is not sufficient to guarantee either user adoption or commercial success. Many ideas and technologies are abandoned or ignored despite presenting apparently significant advantages over incumbent systems. This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialized, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to the creativity. This course teaches some of the generic and transferable skills required to become an innovator-entrepreneur, and raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and/or running an innovative organization.
Outline Content
Entrepreneurial Motivation; Entrepreneurial Characteristics
Contexts of Entrepreneurial activity inclusing social entrepreneruship
Opportunity Recognition; Opportunity Evaluation
Creativity
Acquiring Resources
Business models
Leadership and entrepreneurial identities
Outcomes and Exits
Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every lecture session is essential, as students are expected to be active participants in their own and others learning experience.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
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| Academic year 2018/19, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 11,
Seminar/Tutorial Hours 12,
Formative Assessment Hours 8,
Summative Assessment Hours 3,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
162 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
90 %,
Practical Exam
10 %
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| Additional Information (Assessment) |
Individual Essay 30%
Individual Short Written Assignments 20%
Group Report 40%
Group Video Presentation 10%
- A video of appropriate length that effectively describes either the product/service or opportunity will automatically receive 5 marks (50%). Videos that demonstrate modest additional creativity, effort, or analysis will receive 8 marks (80%). Videos that demonstrate significant additional creativity, effort, or analysis will receive 10 marks (100%).
- The Group report will be assessed on the quality of documentation, research and analysis.
- The final essay will be assessed based on the understanding of the key concepts and ideas learnt during the course. In line with the ODL DEI students, short written questions will be answered in 2 hours (timed it on Learn to). |
| Feedback |
Students will submit four short written assignments, and feedback will be given within 10days of submission during the course.
Written feedback for the group video and the group assessment.
There will be general feedback on the final essay.
All of the feedback will be available on-line. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Knowledge and understanding - Understanding of the relationship between innovation, entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth
- Practice: Applied knowledge, skills and understanding - Critical thinking associated with the application of entrepreneurial theory and innovation management models to real world organisations and opportunities.
- Generic cognitive skills - Recognise and assess an opportunity in a market space relevant to their programme of study (i.e. design and digital media)
- Communication, numeracy and ICT skills - Communicate critical evaluations of relevant sources of information aided by an effective use of virtual learning environments and other tools
- Autonomy, accountability and working with others - - Take responsibility for own work, communicate well and also, demonstrate interpersonal skills required for networking and negotiations
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Reading List
| https://eu01.alma.exlibrisgroup.com/leganto/readinglist/searchlists/15576284910002466 |
Additional Information
| Graduate Attributes and Skills |
Cognitive Skills:
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organizations and opportunities.
Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a theoretical framework in analysing a new business venture opportunity |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Fumi Kitagawa
Tel: (0131 6)50 8068
Email: Fumi.Kitagawa@ed.ac.uk |
Course secretary | Mrs Kelly-Ann De Wet
Tel: (0131 6)50 8071
Email: K.deWet@ed.ac.uk |
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