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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2018/2019
- ARCHIVE as at 1 September 2018
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Degree Programme Table: Marketing and Business Analysis (MSc) (PTMSCMARBA1F)

Jump to: Year 1

Year 1 Academic year: 2018/19, Starting in: September

Notes:
Before selecting your outside courses, please ensure you have met your Director of Studies.

Compulsory courses

You must take these courses
Marketing Decision Analysis

Must be taken during Semester 1

CMSE11120 15 credits
Principles of Marketing Management

Must be taken during Semester 1

CMSE11110 15 credits
Marketing Research

Must be taken during Semester 1

CMSE11119 15 credits
Business Statistics

Must be taken during Semester 1

CMSE11206 15 credits
Dissertation (MSc Marketing and Business Analysis)

Must be passed at 50% and taken during Block 5 (Sem 2) and beyond

CMSE11138 60 credits

Course options

MSc Marketing and Business Analysis Semester 2 Option Courses Group 1

Select exactly 30 credits of the following courses
Notes:
The following courses represent the option course selection for the 2018/19 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Selected courses must be taken during Semester 2
Marketing of Services
BUST11225 15 credits
International Marketing Strategy
CMSE11105 15 credits
Marketing Communications
CMSE11113 15 credits
Marketing Applications
CMSE11114 15 credits
Marketing And Society
CMSE11115 15 credits
Understanding Brands
CMSE11162 15 credits
Marketing in a Digital World
CMSE11321 15 credits
AND

MSc Marketing and Business Analysis Semester 2 Option Courses Group 2

Select exactly 30 credits of the following courses
Notes:
The following courses represent the option course selection for the 2018/19 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Selected courses must be taken during Semester 2
Data Mining
CMSE11118 15 credits
Credit Risk Management
CMSE11122 15 credits
Project Management in Business Analysis
CMSE11213 15 credits
Methods and Tools for Business Analytics
CMSE11337 15 credits
Business Analytics with Simulation
CMSE11351 15 credits
Industrial Analytics
CMSE11352 15 credits
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