Undergraduate Course: The Business of Edinburgh (BUST08036)
|College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)
|SCQF Level 8 (Year 1 Undergraduate)
|Not available to visiting students
|The focus of the Business of Edinburgh is on giving students an insight into the practice of management. Students will learn by using examples of local managers using widely-used concepts and techniques to manage their businesses and giving an insight into their day-to-day roles. This will be achieved by using guest speakers, cases and recorded interviews, developed in partnership with local organisations. The course will use online resources covering key-concept content, with lectures focused on the practice of management and tutorials designed to develop practical skills, both in using the functional techniques and in developing generic skills of analysis and presentation.
This course is open to students studying degree programmes in the Business School and degree programmes where the second subject is Business; students on other degree programmes should take Introduction to Business (BUST08026).
The pedagogy for the course will follow a standard pattern, with each week focusing on a single management function. The functions covered may vary to fit the offers from managers in partner Edinburgh organisations, but will include operations manager, sales manager, analytics manager, marketing manager, HR manager, entrepreneur and chief executive. The students will be able to empathise with each role through online interviews and guest discussions in several weeks. The first plenary session each week will focus on the role of the manager. The second session each week will focus on a core functional technique. Online resources will include access to videos of all sessions, summaries of key concepts and links to suggested resources. The first tutorial each week will involve each group working through an example tied to the technique(s) covered in the previous week┐s second session. In the second tutorial students will prepare short statements as a basis for discussion of a current debate linked to the content of the previous week┐s sessions, with time available to discuss progress with the group projects.
Entry Requirements (not applicable to Visiting Students)
| Students MUST NOT also be taking
Introduction to Business (BUST08026)
| This course is open to students studying degree programmes in the Business School and degree programmes where the second subject is Business; students on other degree programmes should take Introduction to Business (BUST08026).
Course Delivery Information
|Academic year 2019/20, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Seminar/Tutorial Hours 16,
Supervised Practical/Workshop/Studio Hours 16,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
|Group Project (40%):
- Written report (20%)
- Online presentation (20%)
Exam (2 hours) (50%)
Two Computing for Business Assignments 5% each (10%)
The examination will assess understanding of the key concepts and debates covered and on the ability to apply the techniques included. The group report will require groups to investigate the impact of an external issue on organisations and a manager within that organisation. The twin deliverables will give students an opportunity to develop their skills in report production and in distilling their argument for an online audience.
|Students will receive formal formative feedback at various stages on their projects, as well as feedback from their Computing Skills classes.
|Hours & Minutes
|Main Exam Diet S2 (April/May)
|Resit Exam Diet (August)
On completion of this course, the student will be able to:
- Develop an awareness and understanding of the role of managers in manufacturing, service, public sector and voluntary organisations.
- Develop a practical knowledge of key techniques used by managers.
- Be able to present findings effectively in online presentations, small-group presentations and business reports.
- Be able to analyse how the management of organisations is shaped by their economic, political and social milieu.
|Graduate Attributes and Skills
|Research and Enquiry: Students will develop conceptual and critical thinking, analysis and evaluation through engagement with the course content and in collaboration with their group; develop the ability to critically analyse a range of business data, sources of digital and other information and the application of appropriate methodologies and to use that research for evidence-based decision making.
Personal and Intellectual Autonomy: Group work will develop students' ability to work effectively and collaboratively in teams and to reflect critically on the process and outcomes.
Personal Effectiveness: Develop a readiness to accept responsibility and flexibility, resilience and to plan, organise and manage time; develop self-analysis and be able to work collaboratively both with other students and with external organisations.
Communication skills: Develop effective written and oral communication, including the ability to produce clear, structured business communication in multiple media.
|Additional Class Delivery Information
|Each week will feature:
2 x 1 hour lectures supported by 2 x 1 hour tutorials
1 x 2 hour Computing for Business Skills
|Mr Ian Graham
Tel: (0131 6)50 3797
|Mr Mark Woodfine-Jones
Tel: (0131 6)50 3825