Undergraduate Course: Planning for a start-up (BUST08040)
|College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)
|SCQF Level 8 (Year 1 Undergraduate)
|Not available to visiting students
|This course is open only to 1st Year BUSINESS SCHOOL STUDENTS and those studying Business on a joint degree programme.
Planning for a start-up is a practical course that asks you to work in entrepreneurial teams to come up with a business idea, pitch it and then write a feasibility plan for your business idea. Your business idea can either be for a social enterprise or for-profit. You can locate your business anywhere in the world.
Through sessions and group clinics, you will learn how to generate start-up ideas, and how to implement and execute your business idea.
Core to this fundamental entrepreneurial process is learning about the role of entrepreneurs, how to evaluate if there is a fit between your idea and your customer, how to build a start-up business model, sell and market your business idea, and what are the sources of finance for your entrepreneurial start-up.
Planning for a start-up is for first year students with limited or no experience of entrepreneurial processes. There is a particular emphasis on providing a practical hands-on approach to understanding how start-ups create, deliver and capture value for their customers.
Integral, therefore, is a systematic learning journey that first explains the entrepreneurial process and then, step-by-step, builds your understandings of how to generate business ideas, create a start-up business model, evaluate how you could sell and market your business idea, and subsequently fund the development of this business idea.
By the end of the course, you will be able to appreciate what is practically involved in setting up a start-up. This process gives you core skills in opportunity recognition, start-up business model development and working in a team setting to pitch and plan out how to go about pitching and planning a start-up idea.
Planning for a start-up will cover:
- Introduction to the course
- The Entrepreneur
- Business Models
- Idea generation
- Product Market fit
- Sales and Marketing
- Competition and Business Infrastructure
- Sources of finance
- Financial plans
Student Learning Experience:
o support the course¿s learning journey are a series of sessions and clinics.
The 2-hour weekly sessions ¿ aided by a small number of guest entrepreneurial talks ¿ provides foundational knowledge that develops your understanding of how you can implement and execute your business idea.
Three clinics (ideas, business model, pitching) gives your group the opportunity to discuss and develop your business idea prior to pitching and writing up their feasibility plan.
Your group will also benefit from presenting how you will implement and execute their business idea in a pitch format. Through writing a group feasibility plan, you will also learn how to begin to produce a professionally produced plan for your business idea.
Entry Requirements (not applicable to Visiting Students)
Course Delivery Information
|Not being delivered
On completion of this course, the student will be able to:
- Generate and evaluate ideas for a start-up.
- Practically understand, integrate and critically evaluate key elements of start-up planning.
- Begin to be able to assess what types of outside resources are required for start-up.
|Core text: Francis Greene, Entrepreneurship: Theory and Practice, Forthcoming.
|Graduate Attributes and Skills
|Knowledge and Understanding:
- Practically understand start-up processes and planning
- Increased knowledge about how students can increase their knowledge about core business functions such as marketing, operations and finance;
- Generate and critically assess start-up business ideas;
- Assess the resources required to pursue a start-up idea;
- Develop planning with others to implement and execute a business idea;
- Locate and draw on materials/data from multiple sources of information to help assess start-up viability.
- Work in groups to create a coherent start-up plan;
- Develop core report writing and presentation skills
|Prof Francis Greene
Tel: (0131 6)50 3798
|Mr Matthis Hervieux
Tel: (0131 6)50 8336