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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Planning for a start-up (BUST08040)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 8 (Year 1 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course is open only to 1st Year BUSINESS SCHOOL STUDENTS and those studying Business on a joint degree programme.

Planning for a start-up is a practical course that asks you to work in entrepreneurial teams to come up with a business idea, pitch it and then write a feasibility plan for your business idea. Your business idea can either be for a social enterprise or for-profit. You can locate your business anywhere in the world.

Through sessions and group clinics, you will learn how to generate start-up ideas, and how to implement and execute your business idea.

Core to this fundamental entrepreneurial process is learning about the role of entrepreneurs, how to evaluate if there is a fit between your idea and your customer, how to build a start-up business model, sell and market your business idea, and what are the sources of finance for your entrepreneurial start-up.
Course description Academic Description:
Planning for a start-up is for first year students with limited or no experience of entrepreneurial processes. There is a particular emphasis on providing a practical hands-on approach to understanding how start-ups create, deliver and capture value for their customers.

Integral, therefore, is a systematic learning journey that first explains the entrepreneurial process and then, step-by-step, builds your understandings of how to generate business ideas, create a start-up business model, evaluate how you could sell and market your business idea, and subsequently fund the development of this business idea.

By the end of the course, you will be able to appreciate what is practically involved in setting up a start-up. This process gives you core skills in opportunity recognition, start-up business model development and working in a team setting to pitch and plan out how to go about pitching and planning a start-up idea.

Outline Content:
Planning for a start-up will cover:
- Introduction to the course
- The Entrepreneur
- Business Models
- Idea generation
- Product Market fit
- Sales and Marketing
- Competition and Business Infrastructure
- Sources of finance
- Financial plans

Student Learning Experience:
o support the course¿s learning journey are a series of sessions and clinics.

The 2-hour weekly sessions ¿ aided by a small number of guest entrepreneurial talks ¿ provides foundational knowledge that develops your understanding of how you can implement and execute your business idea.

Three clinics (ideas, business model, pitching) gives your group the opportunity to discuss and develop your business idea prior to pitching and writing up their feasibility plan.

Your group will also benefit from presenting how you will implement and execute their business idea in a pitch format. Through writing a group feasibility plan, you will also learn how to begin to produce a professionally produced plan for your business idea.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Generate and evaluate ideas for a start-up.
  2. Practically understand, integrate and critically evaluate key elements of start-up planning.
  3. Begin to be able to assess what types of outside resources are required for start-up.
Reading List
Core text: Francis Greene, Entrepreneurship: Theory and Practice, Forthcoming.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding:
- Practically understand start-up processes and planning
- Increased knowledge about how students can increase their knowledge about core business functions such as marketing, operations and finance;

Cognitive Skills:
- Generate and critically assess start-up business ideas;
- Assess the resources required to pursue a start-up idea;
- Develop planning with others to implement and execute a business idea;
- Locate and draw on materials/data from multiple sources of information to help assess start-up viability.

Transferable Skills:
- Work in groups to create a coherent start-up plan;
- Develop core report writing and presentation skills
KeywordsNot entered
Course organiserProf Francis Greene
Tel: (0131 6)50 3798
Course secretaryMr Matthis Hervieux
Tel: (0131 6)50 8336
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