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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: International Business in Emerging Markets (BUST10018)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course provides students with an appreciation of the additional complexities and challenges for international business in the emerging markets of the world.

Course description It assumes a basic understanding of the processes of internationalisation and the strategies and activities of multinational enterprises in the world economy. Reflecting the diversity of emerging markets, the course covers a wide range of materials relating to the major emerging markets (BRICs) though the major focus is on Asia.

The course is divided into ten sessions on some of the general issues driving foreign direct investment in and from emerging markets, international trade conflicts and export competitiveness and some practical issues strategies of penetrating international markets for firms from emerging economies.

Student Learning Experience

The lecture programme provides an overview of the challenges facing international business in emerging markets and then explores the complexity of business relationships in the more dynamic emerging markets. The lecture programme is supported by suggested reading and recommended websites for further exploration of the issues discussed in class.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: International Business: Globalisation and Trade 2A (BUST08008)
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business/Management courses at grade B or above. This course cannot be taken alongside BUST08008 International Business: Globalisation and Trade 2A. We will only consider University/College level courses.

High Demand Course? Yes
Course Delivery Information
Academic year 2019/20, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 176 )
Assessment (Further Info) Written Exam 70 %, Coursework 30 %, Practical Exam 0 %
Additional Information (Assessment) Final examination (70%), Group Assignment (30%) (max 3000 words) 20% of which will be moderated from peer assessment marks using WebPA.
Feedback Generic feedback on your coursework, together with individual marks, will be available on Learn on TBC. You will also be able to review your individual feedback electronically via Grademark on Learn from the same date.

Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners¿ meeting (normally early-mid June). During the summer months (i.e. mid/end June ¿ end August), you may come into the UG Office (Room 1.11, Business School, 29 Buccleuch Place) to look at your examination scripts. Note that you will not be able to remove any examination scripts from the UG Office as they may be required by the Board of Examiners.

Continuing students will also be given the opportunity to review their examination scripts early in the new academic year in Semester 1 (i.e. in October).
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S2 (April/May)2:00
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand and discuss critically the main theories and patterns of foreign direct investment and issues that foreign investors have to concern when doing business in emerging markets.
  2. Discuss analytically the major changes in the world trade system and international business environment and draw implications for emerging economies.
  3. Explain and discuss critically the specific features of emerging markets and the opportunities and challenges facing indigenous investors in major emerging markets like BRICs (Brazil, Russia, India, China and South Africa).
  4. Analyse and evaluate appropriate strategies operating in international markets.
  5. Evaluate foreign investment strategy from the perspective of the foreign investor, and that of the host government of an emerging market.
Reading List
Additional Information
Graduate Attributes and Skills Cognitive skills
On completion of the course students should:
(a) demonstrate that they can analyse and evaluate appropriate strategies operating in international markets;
(b) demonstrate that they can evaluate foreign investment strategy from the perspective of the foreign investor, and that of the host government of an emerging market;

(c) demonstrate that they can analyse critically the complexity and the dynamics of trade conflicts between developed and developing economies.

Key skills
On completion of the assessed course, students should:
(a) be able to gather data about a hitherto unfamiliar emerging market and its business environment by using the Web;
(b) appreciate some of the complexities of doing business in a business environment in which government institutions and legal and regulatory infrastructure is immature;
(c) be sensitised to the processes involved in trade disputes and corporate governance.
Additional Class Delivery Information 2 hour Lectures on Fridays 14:00 - 16:00
Course organiserDr Ling Liu
Tel: (0131 6)51 1429
Course secretaryMr Mark Woodfine-Jones
Tel: (0131 6)50 3825
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