Undergraduate Course: Global Creative Industries: The art of business and the business of art (BUST10140)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course examines creative industries: how they are defined and their key dimensions, their locational and temporal dynamics and key roles for how culture is produced.
Creative industries are an increasingly global business that shape cultural and economies. The sociological perspectives of Art Worlds by Howard Becker will be contrasted with the economic framework of creative industries espoused by Richard Caves. Specific cases will be utilised to examine the strategies of organizations and competitive dynamics of industries using sociological, economic and historical analysis. This course is available to both 3rd and 4th year students and focuses on organisational strategies and market systems for dealing with uncertainty and complex cultural products. The 4th year only course Creativity Theory and Practice (BUST10131) examines the lived creative experience and practices of artists and cultural producers. |
| Course description |
Creative industries are an increasingly global businesses that shape cultures and economies. We will utilize sociological, economic and strategy frameworks to understand creative industries, examining the social roles and relational systems by which culture is produced, the business models for creating value and the strategies by which cultural organisations achieve their goals and enact cooperation as well as competition. The course provides a sense of global variation in creative industries. It is available to both 3rd and 4th year students.
You will engage in three tasks in the course that enable you to understand creative industries. First, as individuals you will analyse a cultural organisation using the sociological and economic frameworks in the first part of the course. Your analysis will be presented as a slide deck. From this knowledge base of the organisation, you will engage in a client project, which is the basis for second and third tasks.
Second, as a team, you will analyse challenges faced by the client organisation and develop strategies for addressing these challenges. As a team, you will seek sources of information, analyse data, and present your analysis to the client. The Professor and client organisation will provide feedback on the presentation.
Third, each team will write a report for the client offering an analysis of their challenges and strategies for addressing these challenges. Final reports will be submitted to the Professor for assessment and feedback. Reports that meet a mark of 60 or above will be sent to the client by the Professor. The goal is to deliver a high quality report to the client. The client has agreed that those teams whose report is delivered to the organisation can list the report on their CV and a contact person at the client organisation will verify the report and consulting engagement to external parties.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Honours entry. |
Information for Visiting Students
| Pre-requisites | Visiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2019/20, Available to all students (SV1)
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Quota: 40 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Summative Assessment Hours 2,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
172 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Team Charter: 1-2 pages (0% but required). Slide Deck: Analysis of organisation (25%). Group presentation to client (25%). Final report to client (40%). WebPA (10%).
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| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrates a critical understanding of the principal theories, concepts and principles of the frameworks for analysing creative industries.
- Applies concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices.
- Executes a defined project of research, development or investigation and in identifying and implementing relevant outcomes.
- Offers professional insights, interpretations and solutions to problems and issues.
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Additional Information
| Graduate Attributes and Skills |
Research & Enquiry:
(1) Understands and can apply the key concepts and theoretical frameworks
Personal & Intellectual Autonomy:
(1) Able to analyse complex business situations and rapidly structure ideas and arguments.
(2) Synthesizes and articulates relevant information about cultural production in a clear, sound and explicit way.
(3) Demonstrates original insights and recommendations for strategic action.
Personal Effectiveness
(1) Engages with effective group work, setting common goals and managing collaboration.
Communication skills
(1) Demonstrates effective communication and presentation skills.
(2) Demonstrates skills of clear argumentation, persuasion and communication of analysis and conclusions to key audiences.
Knowledge and Understanding:
(1) Understands the key dimensions by which creative industries are organized and differentiated from other industries.
(2) Understands the key roles and activities in creative industries such as cultural entrepreneurs, brokers, distributors, critics, and audiences and how they interrelate.
Cognitive and Subject Specific Skills:
(1) Analyses a creative industry as a cultural production system.
(2) Applies theory and frameworks to new contexts and situations.
(3) Manages and synthesises relevant information about cultural production in a clear, sound and explicit way.
(4) Demonstrates original insights and recommendations for strategic action.
Transferable Skills:
(1) Able to analyse complex business situations and rapidly structure ideas and arguments.
(2) Able to research and filter business information quickly and effectively.
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| Keywords | Creative industries; strategy; cultural institutions; cultural production |
Contacts
| Course organiser | Prof Candace Jones
Tel: (0131 6)51 3858
Email: Candace.Jones@ed.ac.uk |
Course secretary | Mr Mark Woodfine-Jones
Tel: (0131 6)50 3825
Email: mark.woodfine-jones@ed.ac.uk |
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