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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Creative Strategy (EMBA) (CMSE11261)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryStrategy is a central activity in modern organizations. The premise of this integrating course is that strategy takes place in complex, ambiguous and fast changing environments. Accordingly, the course explores processes of strategic analysis, strategy decision-making and political behaviour in and around organizations.
Course description The course introduces key concepts in strategic management, integrates knowledge from previous courses, and engages with cutting edge issues in strategy. Critically, the course examines how managers accomplish their strategies in the face of unintended consequences and paradoxical situations. The course also considers how managers deal with crisis situations. The course makes links with broader issues, such as the global financial crisis, globalization, the digital revolution and sustainability, so that students understand their implications from a practical strategy perspective.

Introduction to Strategy
Strategic Planning and Strategic Capabilities
Doing Strategy Work
Financialization and Strategy
Strategic Decision-Making
Power and Politics
Strategic Change
Rankings, Ratings and League Tables
Strategy and Social Media
Strategic Innovation

Student Learning Experience:
A wide range of cases will draw particularly on media, financial services and professional services strategy examples. The teaching approach will focus on lectures and case discussions, with business practitioners contributing on an occasional basis. Students will also learn from independent reading and through discussion with colleagues when preparing cases.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2019/20, Not available to visiting students (SS1) Quota:  None
Course Start Flexible
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 25, Other Study Hours 73, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 0 )
Additional Information (Learning and Teaching) Independent Study
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Group Presentation - 40%
Individual Assignment - 60%

The Group presentation will follow the format of a corporate presentation to a board of directors. It will be evaluated on the quality of the analysis, advocacy and argument.

The individual assignment is part theoretical / part practical and will be assessed on the quality of the argument, creativity and the practical analysis and recommendations presented.
Feedback Feedback is provided on presentations, class participation and the individual assignment. Summative marks will be returned on a published timetable, which will have been made clear to students at the start of the academic year.

Students will be provided with electronic written feedback for all coursework. Coursework cannot be taken away by students. Students who wish to view a marked piece of coursework should contact the programme support team to arrange a time.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Manage and synthesise relevant information about organizations in a clear, sound and explicit way.
  2. Apply a panoramic and integrative approach to strategy.
  3. Use strategic concepts to produce compelling conclusions about real organizations.
  4. Apply theory and models to new contexts, and to evaluate and critique theory and practice.
  5. Critically discuss the need for a holistic approach to the analysis of strategy, and contemporary analytical approaches.
Reading List
Core Textbook: Clegg, S, Carter, C, Kornberger, M and J Schweitzer (2011) Strategy: Theory and Practice. London: Sage.
Additional Information
Graduate Attributes and Skills Transferable Skills:
Ability to analyse complex business situations and rapidly structure ideas and arguments,
Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
Effective group work and presentation skills.
Ability to research and filter business information quickly and effectively.
KeywordsStrategy Creative Crisis Global
Course organiserMr Julian Rawel
Tel: (0131 6)50 8067
Course secretaryMrs Angela Muir
Tel: (0131 6)51 3854
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