Postgraduate Course: Creative Strategy (EMBA) (CMSE11261)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||Strategy is a central activity in modern organizations. The premise of this integrating course is that strategy takes place in complex, ambiguous and fast changing environments. Accordingly, the course explores processes of strategic analysis, strategy decision-making and political behaviour in and around organizations.
The course introduces key concepts in strategic management, integrates knowledge from previous courses, and engages with cutting edge issues in strategy. Critically, the course examines how managers accomplish their strategies in the face of unintended consequences and paradoxical situations. The course also considers how managers deal with crisis situations. The course makes links with broader issues, such as the global financial crisis, globalization, the digital revolution and sustainability, so that students understand their implications from a practical strategy perspective.
Introduction to Strategy
Strategic Planning and Strategic Capabilities
Doing Strategy Work
Financialization and Strategy
Power and Politics
Rankings, Ratings and League Tables
Strategy and Social Media
Student Learning Experience:
A wide range of cases will draw particularly on media, financial services and professional services strategy examples. The teaching approach will focus on lectures and case discussions, with business practitioners contributing on an occasional basis. Students will also learn from independent reading and through discussion with colleagues when preparing cases.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2019/20, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 25,
Other Study Hours 73,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
|Additional Information (Learning and Teaching)
|Assessment (Further Info)
|Additional Information (Assessment)
||Group Presentation - 40%
Individual Assignment - 60%
The Group presentation will follow the format of a corporate presentation to a board of directors. It will be evaluated on the quality of the analysis, advocacy and argument.
The individual assignment is part theoretical / part practical and will be assessed on the quality of the argument, creativity and the practical analysis and recommendations presented.
||Feedback is provided on presentations, class participation and the individual assignment. Summative marks will be returned on a published timetable, which will have been made clear to students at the start of the academic year.
Students will be provided with electronic written feedback for all coursework. Coursework cannot be taken away by students. Students who wish to view a marked piece of coursework should contact the programme support team to arrange a time.
|No Exam Information
On completion of this course, the student will be able to:
- Manage and synthesise relevant information about organizations in a clear, sound and explicit way.
- Apply a panoramic and integrative approach to strategy.
- Use strategic concepts to produce compelling conclusions about real organizations.
- Apply theory and models to new contexts, and to evaluate and critique theory and practice.
- Critically discuss the need for a holistic approach to the analysis of strategy, and contemporary analytical approaches.
|Core Textbook: Clegg, S, Carter, C, Kornberger, M and J Schweitzer (2011) Strategy: Theory and Practice. London: Sage.|
|Graduate Attributes and Skills
Ability to analyse complex business situations and rapidly structure ideas and arguments,
Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
Effective group work and presentation skills.
Ability to research and filter business information quickly and effectively.
|Keywords||Strategy Creative Crisis Global
|Course organiser||Mr Julian Rawel
Tel: (0131 6)50 8067
|Course secretary||Mrs Angela Muir
Tel: (0131 6)51 3854