Postgraduate Course: Global Creative Industries (CMSE11359)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||Creative industries are an increasingly important area of business both for their cultural and economic value to society. We will examine them as cultural production systems by drawing on a variety of disciplines (economics, sociology, strategy) and by utilising specific cases to examine their historical, cultural, structural and competitive dynamics.
This course aims to introduce students to the basic dimensions that constitute a creative industry, differentiate them from other industries and provide a sense of global variation. The course is organized around key roles and concepts in cultural production systems. Creative industries may be purpose-driven, expressing ideas, identities, aesthetics and culture; they may be profit-driven, seeking commercial success and competitive advantage. Sometimes, they may pursue both aims. Creative industries include large global corporations, public entities and entrepreneurial firms. They may serve local markets, export their services or products, or link producers and consumers. We will draw on three sources of knowledge: 1) theoretical frameworks and research findings from sociology, economics, and strategy; 2) cases and media accounts of specific organisations, and 3) students' group analysis of selected organisations. We will discuss how value is created, organised, and defined in creative industries; who are the actors involved; how innovation and change are made possible and sustainable; how can knowledge from creative industries be transferred to other business settings.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2019/20, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
|No Exam Information
On completion of this course, the student will be able to:
- Demonstrate knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks
- Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices
- Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments and persuasively offering strategies and solutions
- Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles and coordinating activities
|- Caves R. (2000). 'Creative Industries. Contracts between art and commerce.'|
- Becker H. (1982). 'Art Worlds.'
- Jones C., Lorenzen M., and Sapsed J. (2015, eds). 'The Oxford Handbook of Creative Industries.'
- Readings from scientific journals, magazines, and media press (detailed list will be available in December 2019).
|Graduate Attributes and Skills
||Knowledge and Understanding:
-Understands the key concepts and theoretical frameworks
-Has knowledge of the roles and activities in creative industries such as cultural entrepreneurs, brokers, distributors, critics, and audiences and how they interrelate.
-Demonstrates knowledge of how temporality and culture influence creative products, processes, demand and pricing
Cognitive and Subject Specific Skills:
-Analyses a creative industry as a cultural production system
-Applies concepts and frameworks to new organizations and industries to generate insights into strategic dynamics and processes
-Synthesizes and articulates relevant information about cultural production in a clear, sound and explicit way.
-Demonstrates original insights and recommendations for strategic action
-Ability to analyse complex business situations and rapidly structure ideas and arguments,
-Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
-Effective group work, setting common goals and managing collaboration
-Effective communication and presentation skills.
|Course organiser||Dr Giovanni Formilan
|Course secretary||Miss Fionna Ogilvie
Tel: (0131 6)51 3028