THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2019/2020

University Homepage
DRPS Homepage
DRPS Search
DRPS Contact
DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Technology Entrepreneurship and Commercialisation (CMSE11385)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryThe aim of the class is to help students understand the unique challenges of building highly scalable technology-based new ventures. The course will focus on specific domains to help students uncover new opportunities and design business models with high growth potential. The class uses experiential techniques to help students gain skills in opportunity recognition, validation, and venture creation.
Course description The course aims to equip students with the principles of venture strategy, value proposition development, market analysis, and critical thinking necessary to design and grow new technology-based ventures. Each year the class will focus on a particular technology domain, such as FinTech, Internet of Things, or Big Data, to explore how to identify opportunities and design compelling business models and operational strategies in rapidly changing global markets. This is an experiential, interdisciplinary class in which student teams will consult with domain experts and speak with potential customers and investors to design new scalable business models and test their viability in evolving marketplaces.
Classes will be structured around lectures, guest presentations from industry experts, and group work. The course will bring together students from the Business School and other Schools to build on each other's skills and insights to develop competitive business ideas that can be used to apply to incubators or startup support schemes.
Topics of the class include, but are not limited to:
Market Search and Customer Empathy
Developing and Validating Solutions and MVPs
Entrepreneurial and Technological Ecosystems
Business Model Design and Innovation
Sales and Marketing for Technology Startups
IP and Legal Issues for Technology Focused Firms
Financing and Pitching New Ventures
Scaling and Exiting High Growth Startups
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2019/20, Not available to visiting students (SS1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 18, Seminar/Tutorial Hours 15, Summative Assessment Hours 73, Other Study Hours 41, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 0 )
Additional Information (Learning and Teaching) Independent preparatory reading for lectures and seminar series
Assessment (Further Info) Written Exam 0 %, Coursework 90 %, Practical Exam 10 %
Additional Information (Assessment) Coursework 100% -
Group project 55%
Group presentation 10%
Individual essay 35%
Feedback Not entered
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand and critically discuss scalable business model design strategies
  2. Articulate the unique challenges of developing scalable technology business models and ventures and be able to choose effective strategies to overcome them
  3. Understand how individual ventures fit within their larger technological and entrepreneurial ecosystem
  4. Gather and employ primary and secondary data sources to validate business models
  5. Conduct customer and end user interviews to identify customer pain points
Reading List
Byers et al (2014) Technology Ventures: From Idea to Enterprise. Mcgraw-Hill
Aulet (2013) Disciplined Entrepreneurship. Wiley.
Blank and Dorf (2012) The Startup Owner's Manual. K&S Publishing.
Ries (2011) The Lean Startup. Penguin.
Le Meuiner-FitzHugh and Tony Douglas. Achieving a Strategic Sales Focus. Oxford University Press.
Additional Information
Graduate Attributes and Skills Research & Enquiry:
Problem solving: identify, create, and evaluate options to solve complex problems to identify green and social venture opportunities
Critical Thinking: evaluate the usefulness and efficacy of different information sources and make judgements based on them
Independent research: conduct primary and secondary research enquiry into relevant issues through research design and the collection of qualitative and quantitative information
Personal Effectiveness
Commercial / Professional Situational Awareness: display commercial acumen and knowledge of current local and global business landscapes
Team working: Effectively perform within team environments and capitalise on individuals, different thinking, experience and skills
Enterprise and Entrepreneurship
Communication skills
Verbal communication and presentation
Influencing and negotiation skills
Written communication
KeywordsNot entered
Contacts
Course organiserDr Benjamin Spigel
Tel: (0131 6)51 5552
Email: Ben.Spigel@ed.ac.uk
Course secretaryMs Emily Davis
Tel: (0131 6)51 7112
Email: Emily.Davis@ed.ac.uk
Navigation
Help & Information
Home
Introduction
Glossary
Search DPTs and Courses
Regulations
Regulations
Degree Programmes
Introduction
Browse DPTs
Courses
Introduction
Humanities and Social Science
Science and Engineering
Medicine and Veterinary Medicine
Other Information
Combined Course Timetable
Prospectuses
Important Information