Undergraduate Course: Graphic Design 2B: Applied Typography 2 (DESI08101)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 8 (Year 2 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This Course reinforces the terminology, rules and guidelines, philosophies and theories of typography through historical and contemporary perspectives. Incorporating a series of short projects, the course explores writing and the aesthetic concepts of typography, including key technical and perceptual knowledge and understanding of the subject. Students will explore; organising and arranging text; classification, type detailing, grid structures; and experience using traditional reproduction, printing techniques, paper and finishes. |
| Course description |
The course encourages graphic design students to develop their skills in typography, by examining its potential as a communication tool and its expression of form and function. It aims to equip students with knowledge and specific skill-sets that can be applied to their undergraduate working practices, and to optimise future graduate employment possibilities. This course guides students through a series of practical projects exploring historical and contemporary themes, encouraging written reflection and analysis in the form of sketchbooks. The course allows students to establish in depth knowledge vital for generating individual typographic language.
Students will participate in a series of short projects, exploring the dual purpose of type; the relationship of the written word or narrative, highlighting why type plays a significant role in guiding and helping the reader interpret information. It teaches students to make words visible by applying the principles of composition in detail, make aesthetic judgments and create their designs using appropriate software. Ultimately the student will be able to produce artwork ready for print, incorporating bookbinders skills, working with papers, materials and techniques to successfully integrate typographic layouts into a variety of substrates.
Students will be expected to understand the value of observing, analysing and documenting information. They will discover how to choose appropriate typefaces and create letterforms for a variety of typographic solutions and will become knowledgeable and conversant in the use of typographic terms
used by the professional design and print industries. Students will be able to resolve typographic design problems through set projects, printing, production and creating layouts for a variety of publications.
The course comprises multiple projects, leading to a final, summatively assessed submission of preliminary work (approx. 2-3 sketchbooks); final resolved piece(s) (approx. 3-5); and a presentation both verbal and digital. The basic course structure is outlined below:
Wks 1-5
Theory and Practice of Type and Letterforms
Lectures: Workshops/Projects
History, Classification and Anatomy of Type. Contemporary Views,
Traditional Printing Techniques: Letterpress
Wks 6- Mid-Course Formative Review and Feedback
Wks 7-10
Practical Projects in Typography
Communication: Narrative, Words
Composition and Typography Techniques.
Collating and Binding Paper.
Print Production- Wk 11
End of Course Summative Assessment and Feedback
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | If this course is core to your programme you will be automatically enrolled. For all other students, including Design students, the course is open on a first come first served basis until the course is full. Where a course depends on some technical proficiency, PTs are encouraged to help students check with the appropriate Course Organiser regarding suitability, e.g. if student has previous external practical experience. The course will be open to enrolments from Wednesday 11th September at 11.00 am. Please sign up for the course through your own School (they will advise if this is done via your PT, SSO or Teaching Office). We do not currently keep a waiting list. |
| Additional Costs | Approx £100 for:
Studio Costs; Basic Graphic Materials - pens, pencils, cutting tools, paper, ruler, sketchbooks, portable USB stick
Printing Costs; Print Workshop Materials (depending on specific needs) |
Course Delivery Information
|
| Academic year 2019/20, Not available to visiting students (SS1)
|
Quota: 25 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 2,
Seminar/Tutorial Hours 4,
Supervised Practical/Workshop/Studio Hours 21,
External Visit Hours 4,
Online Activities 1,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 2,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
155 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Summative Assessment
At the end of the Course students will hand-in the following:
Preliminary (Sketchbook) Work (33.3%)
Worksheets or sketchbooks (approx. 2-3 sketchbooks) which show evidence and documentation of research themes, demonstrates evaluation and critical analysis of findings and illustrates their approach to the design process.
Final Resolved Piece(s) (33.3%)
Resolved piece or pieces (approx. 3-5) as a result of the preliminary (sketchbook) process.
Presentation (33.3%)
A verbal presentation (10 minutes) where the full creative process and its resolved pieces are verbally and visually communicated to an audience. The presentation should explain the creative response to the briefs; development of the projects; the intended audience; the resolution and materials used and any networks that have taken place. Alongside a personal website showcasing all projects undertaken with accompanying explanatory text and a CV.
Formative Assessment
Mid-way through the Course students will present all preliminary and resolved work to date, verbally and as a PDF.
Relationship between Assessment and Learning Outcomes:
Preliminary (Sketchbook) Work (33.3%) Learning Outcomes, 1, 2, and 3
Final Resolved Piece(s) (33.3%) Learning Outcomes, 1, 2, and 3
Presentation (33.3%) Learning Outcomes, 1, 2, and 3 |
| Feedback |
Formative Feedback
Mid-way through the Course students will be given verbal and written feedback plus indicative grades.
Summative Feedback
At the end of the Course students will be given verbal feedback plus summative grades. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Explore and recognise a range of historical and contemporary typefaces.
- Explore and understand the form and principles of typographic composition.
- Interpret and communicate a typographic concept utilising materials, structural and printing techniques.
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Reading List
Lupton, E., Thinking with Type; Princeton Architectural Press, 2010
Triggs, T., Type Design: Radical Innovations and Experimentation, Harper Design, 2003
Baines, P and Haslam, A., Type and Typography, Laurence King, 2005
Lupton, E., How to Design and Produce Your Own Book; Indie Publishing: Princeton Architectural Press, 2010
De Soto, D; Know your Onions, Graphic Design, BIS Publishers, 2012
Elam, K;, Typographic Systems, Rules for Organizing Type, Princeton Architectural Press, 2007
Ellison, A., A Complete Guide to Digital Type, Laurence King, 2006
Levine, F and Macon, S; Sign Painters, Princeton Architectural Press, 2013 |
Additional Information
| Graduate Attributes and Skills |
Enquiry Understand and apply design principles
Personal Effectiveness Ability to analyse and critique own work and work of others.
Communication Convey complex information to a range of audiences and situations. |
| Keywords | Fonts,typeface classification,letterform,creative writing,paper,hierarchy,alignment,letterpress |
Contacts
| Course organiser | Ms Mary Asiedu
Tel: 0131 221 6110
Email: m.asiedu@ed.ac.uk |
Course secretary | Ms Georgia Dodsworth
Tel: (0131 6)51 5712
Email: georgia.dodsworth@ed.ac.uk |
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