Undergraduate Course: Graphic Design 1B: Introduction to Typography (DESI08103)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 8 (Year 1 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course is an introduction to key typographic principles, methods and techniques. Students will be encouraged to explore, experiment and deconstruct typography, appreciating the forms of letters and producing work through instinctive and creative responses. The course allows students to apply basic design principles and acquire practical knowledge of typography from letterforms to typefaces. Students will learn how to select appropriate typefaces, composition resolution and how to arrange type on a variety of applications. Projects are experienced through a range of practical workshops and lectures implementing traditional and digital typesetting techniques. |
| Course description |
This course aims to encourage graphic design students to build fundamental knowledge of typography, examining its potential as a communication tool, and its expression of form and function. It will equip students with essential knowledge and specific skills that can be applied to their working practice. This course guides students through practical projects exploring historical and contemporary themes, encouraging written analysis and reflection in the form of sketchbooks.
The course encourages students to create sketchbooks that document a range of basic typographic themes and concepts. They will explore and experiment with letterforms, understanding why type plays an important role in helping the reader interpret information. Students will explore the basic principles of composition, making aesthetic judgments and creating their own designs using appropriate software. Students will understand the value of observing, analysing and documenting information. During the course students will discover how to choose and create letterforms for a range of typographic solutions and become knowledgeable in the use of typographic terms.
Students will be able to communicate using basic typographic design techniques, print and create layouts for small publications.
This course will comprise multiple projects, leading to a final, summatively assessed submission of preliminary work (approx. 1-2 sketchbooks); final resolved piece(s) (approx. 3-5); and a presentation both verbal and digital. The basic course structure is presented as follows:
Wks 1-5
Theory and Practice of Basic Typography
Lectures/Workshops/Projects
History and Anatomy of Type
Wks 6- Mid-Course Formative Review and Feedback
Wks 7-10
Practical Projects in Letterforms and Narrative
Basic principles of Composition
Introduction to Software
End of Course Summative Assessment and Feedback
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | If this course is core to your programme you will be automatically enrolled. For all other students, including Design students, the course is open on a first come first served basis until the course is full. Where a course depends on some technical proficiency, PTs are encouraged to help students check with the appropriate Course Organiser regarding suitability, e.g. if student has previous external practical experience. The course will be open to enrolments from Wednesday 11th September at 11.00 am. Please sign up for the course through your own School (they will advise if this is done via your PT, SSO or Teaching Office). We do not currently keep a waiting list. |
| Additional Costs | £50 for:
Studio Costs; Basic Graphic Materials: Pens Pencils, cutting tools, paper, ruler, sketchbooks, Portable USB Stick
Printing Costs; Print Workshop Materials (depending on specific project) |
Course Delivery Information
|
| Academic year 2019/20, Not available to visiting students (SS1)
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Quota: 20 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 3,
Seminar/Tutorial Hours 7,
Supervised Practical/Workshop/Studio Hours 24,
Online Activities 1,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 3,
Summative Assessment Hours 3,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
150 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Summative Assessment
At the end of the Course students will hand-in the following
Preliminary (Sketchbook) Work (33.3%)
Worksheets or sketchbooks (approx. 1-2 sketchbooks) which show evidence and documentation of research themes, demonstrates evaluation and critical analysis of findings and illustrates their approach to the design process.
Final Resolved Piece(s) (33.3%)
Resolved piece or pieces (approx. 3-5) as a result of the preliminary sketchbook process.
Presentation (33.3%)
A verbal Pecha Kucha style presentation (10 minutes) where the full creative process and its resolved pieces are verbally and visually communicated to an audience. The Pecha Kucha http://www.pechakucha.org should explain the creative response to the briefs; development of the projects; the intended audience; the resolution and materials used and any networks that have taken place. Alongside a digital PDF portfolio of 10 edited images showcasing key skills and successes should be presented. Images should have accompanying explanatory text.
Formative Assessment
Mid-way through the Course students will present all preliminary and resolved work to date through a verbal and hardcopy presentation.
Relationship between Assessment and Learning Outcomes:
Sketchbook Work (33.3%) Learning Outcomes, 1, 2, and 3
Final Resolved Piece(s) (33.3%) Learning Outcomes, 1, 2, and 3
Presentation (33.3%) Learning Outcomes, 1, 2, and 3 |
| Feedback |
Formative Feedback
Mid-way through the Course students will be given verbal and written feedback plus indicative grades.
Summative Feedback
At the end of the Course students will be given verbal feedback plus summative grades. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate broad research knowledge of typographic terminology and practice.
- Apply typography in expressive ways in response to design projects.
- Apply typographic concepts to 2D and 3D formats.
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Reading List
Ambrose, G; and Harris, P; The Fundamentals of Typography, 2nd Edition, AVA Publishing, 2011
Lupton, Thinking with Type; Ellen Princeton Architectural Press, 2010
Elam, Kimberly; Typographic Systems, Rules for Organizing Type, Princeton Architectural Press, 2007
Carter, R, Day, B, Meggs, P, Maxa, S and Sanders, M; Typographic Design: Form Communication 6th Edition, J Wiley and Sons Inc, 2015
Levine, F and Macon, S; Sign Painters, Princeton Architectural Press, 2013 |
Additional Information
| Graduate Attributes and Skills |
Enquiry Ability to access information from different sources.
Personal Effectiveness Ability to use a range of approaches to reinterpret a problem or situation.
Communication Convey ideas in a structured and coherent form. |
| Keywords | Fonts,typeface classification,letterform,anatomy,leading,kerning,hierarchy,grids and structure |
Contacts
| Course organiser | Ms Mary Asiedu
Tel: 0131 221 6110
Email: m.asiedu@ed.ac.uk |
Course secretary | Ms Georgia Dodsworth
Tel: (0131 6)51 5712
Email: georgia.dodsworth@ed.ac.uk |
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