Undergraduate Course: Chains to Constellations (DESI10058)
|School||Edinburgh College of Art
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||This course offers an introduction to the role that design has in mediating value.
Through a series of talks, workshops and seminars that explore models of how design contributes value to products and services within value chains, toward the more contemporary concept of value constellations, students will be introduced to methods toward the adaption and mediation of value to multiple stake holders. The course will reflect upon the emergence of new business models in which designers retain a stake within the production of value alongside clients. Students will be supported to map value constellations, exploring concepts such as co-production of value, and in turn develop product and services that better retain value.
This course will:
1. Extend students understanding of qualitative research methods for understanding products and services from multiple stakeholders perspectives
2. Extend student understanding of historical and contemporary concepts of value creation, through the design of products and services.
3. Develop methods in the mapping of value constellations from existing contexts, that lead to the development of new value constellations to support new products and systems.
Entry Requirements (not applicable to Visiting Students)
|Additional Costs|| Research and material costs according to student designs.
Information for Visiting Students
|Pre-requisites||Only available to visiting students in the Design School
|High Demand Course?
Course Delivery Information
|Academic year 2019/20, Available to all students (SV1)
|Course Start Date
|Learning and Teaching activities (Further Info)
Lecture Hours 6,
Seminar/Tutorial Hours 28,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 0.5,
Summative Assessment Hours 0.5,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Students are expected to develop a series of practical responses that are informed through their understanding of creation of value within different social contexts.
The semester long combination of review, reflect and make will result in a PDF portfolio of work including the following elements:
1. An exploration of the mapping of value for existing products or services, involving close study of stakeholder, material, and environmental implications.
2. The design of a resolved product-service system that is informed through the development of a value constellation and supporting documentation.
Relationship between Assessment and Learning Outcomes:
Students will be expected to give an overview of the research and studio practice that led to these outputs. Learning outcomes will be assessed through submission of the final output at the end of semester. LO1 is worth 25%, LO2 is worth 25%, and LO3 is worth 50% of the overall grade.
*Learning Outcomes 1 and 2 are intrinsically connected to the research which prepares the ground for the final artefact and which correspond to 50% of the time invested in the course. Learning Outcome 3 addresses the creative endeavour and quality of the final artefact, installation, service etc.
Formative feedback will be given at mid-semester (grades reflect learning against LO1 and LO2 only at mid-semester). All 3 learning outcomes will be summatively assessed at the end of semester.
||Formative feedback will be provided during weekly tutorials, and mid way assessment of the outputs.
Summative feedback will be provided following the presentation of the final output in the form of verbal commentary immediately following the presentation, and written feedback following assessment.
|No Exam Information
On completion of this course, the student will be able to:
- Critically appraise the value that design makes to particular products and services from multiple stakeholder perspectives
- Demonstrate the use of value constellations to map the value of existing and new designed artefacts and services.
- Design resolved products and services which show consideration of multiple stakeholders.
|Speed, C. and Maxwell, D. (2015) Designing through value constellations. Interactions. 22, 5 (August 2015), 38-43. DOI=http://dx.doi.org/10.1145/2807293|
Chandler, J. D. and Vargo, S L (2011) Contextualization and value-in-context: How context frames exchange. Marketing Theory, 11(1): 35¿49.
Harvey, D. (1990a) The Condition of Postmodernity. Cambridge: Blackwell.
Harvey, D. (1996) Justice, Nature & the Geography of Difference. Oxford: Blackwell.
Castells, M. (1996) The Rise of the Network Society (Second Edition). Oxford: Blackwell.
Ohno, T. (1995) Toyota Production System: Beyond Large-Scale Production. Portland, Or: Productivity Press.
Ng, I. (2012) Value & Worth: Creating New Markets in the Digital Economy, Innovorsa Press.
Normann, R and Ramírez, R From value chain to value constellation: designing interactive strategy. (Harvard Business Review July/August 1993) Vol. 71, Issue 4.
Normann, R and Ramirex, (1998) Designing Interactive Strategy: From Value Chain to Value Constellation, Wiley.
|Graduate Attributes and Skills
||Research and Enquiry, Personal and Intellectual Autonomy, Technical/practical skills, Communication
|Course organiser||Miss Isla Munro
|Course secretary||Ms Georgia Dodsworth
Tel: (0131 6)51 5712