Undergraduate Course: Graphic Design 4a: Research and Practice (DESI10087)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 40 |
ECTS Credits | 20 |
| Summary | This course provides students with a variety of projects and criteria in order to consolidate their graphic design portfolio. Projects will differ in content, time frame, parameters, expectation, and skills required. As such, the course will allow students to navigate a path that adheres to their vision. Alongside some shorter live briefs there will be an extended period for self-generated independent project work. |
| Course description |
This course allows students to work on a range of practical projects with varying time frames throughout the academic year reflecting the process a graphic designer undertakes when faced with creative problems to solve. Students will undertake a deep exploration of themes related to each project undertaken. Its expected research will be analysed and questioned and communicated in a visual record throughout a project's lifespan.
The nature of the projects is wide-ranging and will change year upon year to keep abreast of contemporary themes, technology and trends. Typically these might be experimental, typographic, client-led live work and an extended period of self-generated independent project work.
Projects are devised to ensure that innovation and conceptual rigour are at the heart of the problem-solving process. Whilst maintaining and embracing experimentation and risk students are expected to produce highly resolved and detailed solutions which are communicated convincingly to a specified audience.
This Course will comprise multiple tasks and projects, leading to a final, summatively assessed submission of a body of work. The indicative structure of the course is outlined on Learn.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | Approx. £150. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc. |
Course Delivery Information
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| Academic year 2019/20, Not available to visiting students (SS1)
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Quota: 25 |
| Course Start |
Full Year |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
400
(
Seminar/Tutorial Hours 4,
Supervised Practical/Workshop/Studio Hours 34,
External Visit Hours 8,
Feedback/Feedforward Hours 4,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 8,
Directed Learning and Independent Learning Hours
340 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Summative Assessment
At the end of the Course you will hand in the following:-
Body of research work related to 4 projects (50% of overall course mark) - Typically this will be presented in a sketchbook format (minimum of 25 pages per project). A maximum of a 10 page blog is also acceptable in place of a sketchbook.
Minimum of 4 completed project solutions (50% of overall course mark) - presented in an A3 hardcopy portfolio format (maximum of 5 pages per project) plus any relevant hardcopy resolutions.
Formative Assessment
For this course you will produce:
Formative Assessment in Exam Week 1, Semester 1
Body of research work related to 2 projects. Typically this will be presented in a sketchbook format (minimum of 25 pages per project).
2 x completed project solutions. Presented in a pdf portfolio format (maximum 5 pages per project).
Relationship between Assessment and Learning Outcomes:
Body of research work related to 4 projects (50%) - Learning Outcomes 1 (25%) and 2 (25%)
Minimum of 4 completed project solutions (50%) - Learning Outcomes 2 (25%) and 3 (25%)
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| Feedback |
Formative Feedback
Mid-way through the Course in Exam Week 1, Semester 1 you will be given written and verbal feedback plus indicative grades.
Summative Feedback
At the end of the Course you will be given summative grades.
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| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Use a variety of practical and theoretical methods to demonstrate a rigorous investigation of research themes.
- Initiate and develop original creative concepts demonstrating appropriate material iteration.
- Resolve outcomes to a detailed professional graphic design standard.
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Reading List
Lupton, E. Design, Writing, Research: Writing on Graphic Design
Skolos, N and Wedell, T. Graphic Design Process: From Problem to Solution
Johnson, M. Problem Solved: A Primer in Design and Communication
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Additional Information
| Graduate Attributes and Skills |
Critical understanding of principal theories and concepts.
Professional insights, interpretations and solutions to problems and issues.
The exercise of autonomy and initiative in professional/equivalent activities.
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| Keywords | Graphic Design,Research,Practice,Studio,Professional,Resolved,Projects |
Contacts
| Course organiser | Ms Zoe Patterson
Tel: (0131 6)51 5720
Email: z.patterson@ed.ac.uk |
Course secretary | Ms Jane Thomson
Tel: (0131 6)51 5713
Email: jane.thomson@ed.ac.uk |
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