Undergraduate Course: Graphic Design 3c: Externality (DESI10089)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course provides students with a range of projects and criteria to facilitate their exploration and practice within the professional context of Graphic Design. Its projects will be set and run in collaboration with industrial practitioners and real clients, and will involve different content, time-frames, parameters, audiences and skills. |
| Course description |
Students work on a series of live and commercial projects and are encouraged to showcase these at relevant intervals to their target audience. The course will enable students to develop, and critically appraise, a body of material that communicates a progression of ideas and an awareness of contemporary creative practice and user/audience needs. Students will develop creative methods, techniques, approaches, materials and processes, exploring how practitioners personally conceptualise briefs. They will begin to position their personal practice within the discipline, exploring a range of appropriate design methodologies and strategies for the professional presentation and documentation of work.
The course will consist of two live projects. The first will be set and partly led by an industrial practitioner and will run in the first 4 weeks of semester. The aim of this project is to introduce students to the professional practice of graphic design by a current practitioner who works within commercial design.
The second project will be set and party led by a real client and will run in weeks 7-13 of semester. The aim of this project is to introduce students to working directly with a client, responding to a live brief. The sequence and timeframes of these two projects are interchangeable, depending on availability of external partners.
The work produced on both projects will lead to a final, summatively assessed body of work. The basic structure of the course is outlined as follows:
Week 1-4: Industry-Led Brief
Week 5: Mid-Course Formative Review and Feedback
Week 7-10: Client-Led Live Brief
Week 11: Portfolio Preparation and Portfolio Surgery
Exam Week: End of Course Summative assessment
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | This course is only available to students on a Degree Programme in the School of Design |
| Additional Costs | Approx £50. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc. |
Information for Visiting Students
| Pre-requisites | Only available to visiting students in the Design School
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| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2019/20, Available to all students (SV1)
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Quota: 25 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Seminar/Tutorial Hours 2,
Supervised Practical/Workshop/Studio Hours 24,
External Visit Hours 4,
Feedback/Feedforward Hours 4,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
160 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Summative Assessment
At the end of the Course you will hand in the following:-
A Printed Portfolio of Resolved Work (100%)
An edited printed portfolio of resolved work from the set projects. The format of the portfolio is A3 and should contain all set projects.
Formative Assessment
PechaKucha Presentation
A PechaKucha 20 slide x 20 second presentation about the work you¿ve produced in the first 5 weeks of semester, to be delivered in person to your peer group. You will receive verbal feedback which you will then write up on LEARN for reviewing and signing off.
Relationship between Assessment and Learning Outcomes
A Hard copy Portfolio of Resolved Work (100%) ¿ Learning Outcomes 1, 2, and 3. Learning Outcomes will be equally weighted.
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| Feedback |
Formative Feedback
Mid-way through the Course in Week 5 you will be given verbal feedback plus indicative grades.
Summative Feedback
Following summative assessment (in Exam Week) you will be given written feedback plus summative grades.
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| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Respond within set parameters to professional graphic design briefs.
- Recognise the professional context of graphic design and apply appropriate practices in response.
- Communicate proposals, concepts and responses, using a variety of appropriate methods.
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Reading List
Hollis, R. About Graphic Design
Heller, S. Paul Rand
Hollis, R. Swiss Graphic Design
Hall, P. Tibor Kalman, Perverse Optimist
Hort, E. G. Hort.
Walsh Macario, J. Graphic Design Essentials
Shaughnessy, A. How to be a Graphic Designer Without Losing your Soul.
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Additional Information
| Graduate Attributes and Skills |
Knowledge and understanding of the ways in which Graphic Design is developed, including a range of established techniques of inquiry and research methods.
Use of a wide range of the principal professional skills, techniques, practices and materials associated with the subject.
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| Keywords | Graphic Design,Commercial,External,Practice,Studio,Live,Professional,Projects |
Contacts
| Course organiser | Mr Marco Scerri
Tel: (0131 6)51 5727
Email: M.Scerri@ed.ac.uk |
Course secretary | Ms Georgia Dodsworth
Tel: (0131 6)51 5712
Email: georgia.dodsworth@ed.ac.uk |
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